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Heather Julian

@heatherjulian

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Chief Marketing Officer driving growth through integrated brand, performance and data-driven marketing.

United States

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What I'm looking for

I seek senior roles leading integrated marketing and growth, where I can modernize martech, build cross-functional teams, and drive measurable acquisition and revenue growth.

I am a chief marketing officer who builds growth engines that combine creative ideas with disciplined analytics to deliver measurable results. I have driven major gains — including 625% customer acquisition increases, 41% sales growth and 300% digital engagement improvements — by unifying brand, product and performance marketing.

My experience spans fintech, mortgage, senior living and banking, leading cross-functional teams to modernize martech, improve forecasting and speed decision-making. I recruit and develop teams by creating clarity, removing noise and providing the context and support people need to excel.

I have a track record of optimizing acquisition and retention through integrated direct marketing, AI-driven predictive modeling, multi-channel GTM strategies and sales enablement programs. I also lead reputation management, crisis communications and compliance alignment while improving ROI and lowering costs.

I am passionate about scaling high-growth environments, mentoring teams, and applying modern analytics and AI to marketing systems to make every channel contribute to growth. I seek roles where I can drive measurable business outcomes and build lasting go-to-market capabilities.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Business Strategy Consultant

Current

Signal & Flint

Apr 2016 - Present (9 years 10 months)

Advised clients on digital marketing, branding and loyalty strategies, delivering measurable engagement and sales improvements for regional financial and services clients.

Consulting Digital Strategy Branding Loyalty Programs Content Strategy Analytics Regulatory Compliance

Chief Marketing Officer

Lifespace Communities

Jun 2024 - Aug 2025 (1 year 2 months)

Guided enterprise marketing and digital transformation across 15 locations in seven states, reducing direct mail spend 67%, tripling SQLs and increasing response rates 12x through integrated targeting and creative improvements.

Brand Strategy Digital Transformation Direct Response Creatives Segmentation Sales Enablement Multi channel Marketing Forecasting

Chief Marketing Officer

BorrowWorks

Jul 2019 - Jun 2024 (4 years 11 months)

Owned brand, performance marketing and martech for fintech product lines, achieving 247% ROI, 44% recapture rate and reducing conversion drop-off 32% via predictive modeling and AI optimization.

Performance Marketing Martech Optimization Direct Mail Email Marketing Paid Media

VP Marketing Digital Transformation

Caliber Home Loans

Apr 2018 - Jul 2019 (1 year 3 months)

Led digital transformation and performance marketing across national brands (366 locations), lowering acquisition costs 42% below benchmarks and expanding digital engagement 300%.

Digital Transformation Performance Marketing Paid Media SEO Analytics Content Strategy Sales Enablement

Head of Marketing

Supreme Lending

Aug 2016 - Apr 2018 (1 year 8 months)

Led brand, digital, PR and CRM for a national lender, increasing traffic 58%, improving lead quality and growing referral business 49% through integrated campaigns and field support.

CRM Consolidation Integrated Campaigns Digital Marketing PR Sales Enablement Partnerships Event Management

SVP Marketing & Product

MidSouth Bank

Dec 2012 - May 2016 (3 years 5 months)

Directed enterprise marketing and product strategy, increasing customer acquisition 625%, lifting sales 41% and improving marketing ROI 4x through advanced segmentation and analytics.