Allyssa Rillera

Dynamic and results-oriented Account Executive with over a decade of experience in retail management, sales, and business development. Proven track record of managing high-value client portfolios, negotiating contracts, and driving revenue growth. Skilled in leveraging SaaS platforms, CRM systems, and data analytics to enhance customer relationships, forecast sales, and optimize operations.

Currently serving as an Account Executive at Elizabeth Arden, where I manage a portfolio of 100+ store locations, including 30 top-tier accounts. Exceeded Q1 sales targets by 8% ($395K) and Designer Fragrance sales plan by 10% ($111K). I develop and maintain relationships with executive-level decision-makers to uncover new revenue opportunities and negotiate in-store events and promotional strategies to drive brand awareness and sales growth.

Prior to this role, I was a Beauty Manager at Shoppers Drug Mart, where I managed a $3.1M portfolio and achieved the #1 ranking in the GTA-North District for fundraising two consecutive years. I utilized Salesforce and forecasting tools to track sales trends and customer engagement, and spearheaded training programs to improve team proficiency in Salesforce. I also developed and executed marketing strategies via social media and in-store promotions to drive sales and store visibility.