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Ali YousefianAY
Looking for a job

Ali Yousefian

@aliyousefian

I build high-performing paid media campaigns that generate leads and improve ROAS.

Canada
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What I'm looking for

I'm looking to build and optimize paid media campaigns that improve lead generation, conversion performance, acquisition costs, and ROAS across Facebook, Instagram, and Google Ads.

At Leads.io, I optimize Facebook and Instagram lead-generation campaigns, develop audience and creative testing strategies, and improve acquisition costs, lead quality, conversions, and return on ad spend across multiple client accounts.

I've also managed Google Ads for nonprofits and small-to-medium businesses, helping increase leads, conversions, CTR, and ROI. My work spans paid media, PPC, email automation, social content, website optimization, and data-driven campaign reporting across healthcare, home improvement, subscription, and SaaS environments.

Experience

Work history, roles, and key accomplishments

Leads.io logoLE
Current

Paid Media Specialist

Jan 2023 - Present (3 years 8 months)

Managed and moderated Facebook Ads comments resulting in a 30% increase in moderation revenue
Optimized Facebook ads campaigns to increase profitability and maximize leads and conversions
Managed Facebook and Instagram lead generation ads
Developed data-driven campaign strategies, audience targeting approaches, and creative testing frameworks to improve acquisition costs and overall campaign perfo

GET-TECH Innovative Solutions Inc. logoGI

Sales And Marketing Specialist

Aug 2022 - Jun 2023 (10 months)

Managed and optimized email marketing campaigns on Mailchimp for over 7,000 users and built journeys and automation strategies that resulted in more signs up and memberships
Managed social media presence and content creation by creating posts, gifs, videos, and polls on LinkedIn and Twitter which resulted in a 20% increase in website traffic, brand awareness, and more sign-ups
Collected users’ ema

Seneca College logoSC

Customer Support Representative

Aug 2022 - Jan 2023 (5 months)

Worked as Customer Support Representative at Seneca College.

Vezzle Media logoVM

Google Ads Specialist

Aug 2022 - Jan 2023 (5 months)

Developed innovative strategies for optimization of keywords, ad groups, campaigns, and bidding strategies to maximize the spending of budget and get better results by decreasing the customer acquisition cost and increasing ROAS
Analyzed client data to find trends and created detailed reports outlining recommendations for improving campaign performance, leading to a 10% increase in CTR, and a redu

Keys 2 Success Marketing logoKM

Digital Marketing Specialist

Jun 2022 - Aug 2022 (2 months)

Analyzed and edited email copywriting of potential +260,000 reach to increase CTR, resulting in more acquired customers

Optimized 23 elements of their website such as copywriting, lead capturing, FAQ, and benefits to refine the website navigation

Collaborated in managing projects using Gorgeous Funnels CRM and Asana to increase efficiency and better communication

Designed and published social m

Seneca College logoSC

Student Ambassador

Sep 2020 - Aug 2022 (1 year 11 months)

Managed and updated over 800 students’ information for the marketing team using Salesforce, analyzed their information, and reported the results to the business developing manager to accelerate the registration

Collaborated closely with the marketing team to develop campaigns, and manage clients and agencies overseas which resulted in better customer service and customer satisfaction

Assisted o

Education

Degrees, certifications, and relevant coursework

SP

Seneca Polytechnic

Ontario College Diploma, International Business

2020 - 2022

DI

Digital Marketing Institute

Digital Marketing Professional , Digital Marketing

2021 - 2021

RA

ROI Machines Marketing Agency

Digital Marketing, Facebook Ads

Gained practical experience from the CEO and his team in social media marketing, market research, Facebook marketing, omni channel marketing, proactive marketing analysis, direct response marketing, and online marketing to increase sales
Participated in zoom calls for website optimization, digital media improvement, client relationships management, project management, and running Facebook and Inst

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