
Ali Yousefian
@aliyousefian
I build high-performing paid media campaigns that generate leads and improve ROAS.
What I'm looking for
At Leads.io, I optimize Facebook and Instagram lead-generation campaigns, develop audience and creative testing strategies, and improve acquisition costs, lead quality, conversions, and return on ad spend across multiple client accounts.
I've also managed Google Ads for nonprofits and small-to-medium businesses, helping increase leads, conversions, CTR, and ROI. My work spans paid media, PPC, email automation, social content, website optimization, and data-driven campaign reporting across healthcare, home improvement, subscription, and SaaS environments.
Experience
Work history, roles, and key accomplishments
Managed and moderated Facebook Ads comments resulting in a 30% increase in moderation revenue
Optimized Facebook ads campaigns to increase profitability and maximize leads and conversions
Managed Facebook and Instagram lead generation ads
Developed data-driven campaign strategies, audience targeting approaches, and creative testing frameworks to improve acquisition costs and overall campaign perfo
Managed and optimized email marketing campaigns on Mailchimp for over 7,000 users and built journeys and automation strategies that resulted in more signs up and memberships
Managed social media presence and content creation by creating posts, gifs, videos, and polls on LinkedIn and Twitter which resulted in a 20% increase in website traffic, brand awareness, and more sign-ups
Collected users’ ema
Worked as Customer Support Representative at Seneca College.
Managed Google ads campaigns for non-profit organizations to maximize conversions, memberships, and donations
Analyzed and structured Google ads editor and Google ads manager to set up ad accounts properly to track conversion
Developed innovative strategies for optimization of keywords, ad groups, campaigns, and bidding strategies to maximize the spending of budget and get better results by decreasing the customer acquisition cost and increasing ROAS
Analyzed client data to find trends and created detailed reports outlining recommendations for improving campaign performance, leading to a 10% increase in CTR, and a redu
Analyzed and edited email copywriting of potential +260,000 reach to increase CTR, resulting in more acquired customers
Optimized 23 elements of their website such as copywriting, lead capturing, FAQ, and benefits to refine the website navigation
Collaborated in managing projects using Gorgeous Funnels CRM and Asana to increase efficiency and better communication
Designed and published social m
Managed and updated over 800 students’ information for the marketing team using Salesforce, analyzed their information, and reported the results to the business developing manager to accelerate the registration
Collaborated closely with the marketing team to develop campaigns, and manage clients and agencies overseas which resulted in better customer service and customer satisfaction
Assisted o
Education
Degrees, certifications, and relevant coursework
Seneca Polytechnic
Ontario College Diploma, International Business
2020 - 2022
Digital Marketing Institute
Digital Marketing Professional , Digital Marketing
2021 - 2021
ROI Machines Marketing Agency
Digital Marketing, Facebook Ads
Gained practical experience from the CEO and his team in social media marketing, market research, Facebook marketing, omni channel marketing, proactive marketing analysis, direct response marketing, and online marketing to increase sales
Participated in zoom calls for website optimization, digital media improvement, client relationships management, project management, and running Facebook and Inst
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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