RKRajasree Kukunoor
@rajasreekukunoor
Digital marketing specialist with 5 years of campaign management experience.
CanadaWhat I'm looking for
I am a dedicated digital marketing and social media specialist with over five years of experience in enhancing advertising campaigns across platforms like LinkedIn, Facebook, and Mailchimp. My expertise lies in content development, A/B testing, and performance analysis, which has enabled me to optimize campaigns for better engagement and conversion rates. I thrive in collaborative environments, working with multidisciplinary teams to achieve targets and improve client satisfaction.
Throughout my career, I have successfully managed LinkedIn Paid Ads campaigns, designed compelling visuals using Canva, and implemented data-driven strategies to maximize ROI. My background includes developing keyword strategies, setting up Google Analytics, and executing email marketing campaigns that comply with GDPR and CAN-SPAM regulations. I am passionate about leveraging my skills to drive impactful marketing initiatives that resonate with audiences.
Experience
Work history, roles, and key accomplishments
Cashier
RONA+
Apr 2024 - Present (1 year 7 months)
Processed customer transactions efficiently and provided exceptional customer service. Maintained a clean workspace and assisted in stocking shelves and promoting sales.
LinkedIn x HubSpot Ambassador
Oct 2023 - Oct 2023 (0 months)
Collaborated with HubSpot to develop and manage LinkedIn Paid Ads campaigns focused on lead generation. Designed and implemented ad campaigns, optimizing budget and bid strategies through analysis. Conducted A/B testing and monitored key performance metrics to enhance conversion rates.
Process Developer
Genpact
Jan 2020 - Jan 2023 (3 years)
Developed strategies for keyword opportunities and audience targeting across various networks. Assisted customers with Google Analytics and Merchant Center, optimizing campaign budgets and performance.
Email Executive Officer
Knoah Solutions
Jul 2018 - Aug 2019 (1 year 1 month)
Designed and optimized email campaigns using Mailchimp and Customer.io. Developed segmentation strategies and conducted A/B testing to enhance customer engagement and compliance with regulations.
Process Developer
Genpact
May 2015 - May 2018 (2 years 11 months)
Supported Google's Account Recovery Process, guiding users through technical issues. Conducted quality checks and collaborated on training to enhance team productivity.
Education
Degrees, certifications, and relevant coursework
CCConestoga College
Certificate, Social Media Marketing
2024 - 2024
Studied Social Media Marketing, focusing on strategies and techniques for effective online marketing through various social media platforms.
CCConestoga College
Certificate, Global Business Management
2023 - 2023
Pursued Global Business Management, covering essential business principles and practices in a global context.
JUJawaharlal Nehru Technological University
Bachelor of Technology, Computer Science Engineering
2011 - 2015
Completed a Bachelor of Technology in Computer Science Engineering, gaining knowledge in software development, algorithms, and systems design.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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