Open to opportunities

Aleks Mack

@aleksmack

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Strategic digital marketer specializing in performance, AI data, and paid media.

Canada

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What I'm looking for

I seek roles where I can combine paid media, SEO, and AI/data annotation to drive measurable growth, with cross-functional collaboration and opportunities to scale automation and analytics.

I am a strategic digital marketing and media professional with 10+ years of experience driving measurable growth across paid, organic, and AI-enhanced channels. I combine SEO, SEM, analytics, and creative optimization with AI data annotation and language-processing expertise to improve campaign performance and automation accuracy.

My work includes managing paid search and social campaigns, building analytics dashboards, and refining NLP datasets and AI feedback loops. I have delivered multimarket media strategies, large uplifts in qualified leads, and high-accuracy data annotation results that directly supported model and marketing improvements.

Experience

Work history, roles, and key accomplishments

Current

PPC Specialist

Current

Duckfund

May 2024 - Present (1 year 8 months)

Managed LinkedIn and Google Ads for financial services clients and increased lead conversion by 30% via A/B-tested landing pages and data-driven bidding strategies.

Google Ads LinkedIn Ads Landing Page Optimization A B Testing Conversion Tracking performance reporting Bid Management

Current

AI Data Annotation Specialist

Current

Confidential Contractor

Jan 2024 - Present (2 years)

Refined natural language and voice recognition models through structured feedback, iterative testing, and dataset audits, achieving 97.5%+ accuracy in Canadian English evaluations to qualify for contract work.

Auditing Prompt Testing Voice Recognition Data Quality Statistical Analysis

Current

Marketing Consultant

Current

FRDM Software

Jul 2022 - Present (3 years 6 months)

Drove 500%+ growth in qualified inbound leads through SEO and paid media optimization, built analytics dashboards and automation workflows to improve lead tracking and budget efficiency.

SEO Paid Media Dashboards Marketing Automation Lead Generation HubSpot performance reporting

Market Research Intern

Lakehead University

Feb 2022 - Nov 2022 (9 months)

Conducted government-funded research on digitization of small tourism businesses and presented findings at CCSBE 2022, leading to regionally adopted digital transformation strategies.

Market Research Data Analysis Report Writing Presentation Stakeholder Engagement Qualitative Research Survey Design

Digital Marketing Specialist

Graf-Martin Communications

Sep 2021 - Jul 2022 (10 months)

Directed national paid media campaigns for entertainment clients (Lionsgate, Universal Pictures) and managed multi-platform ad campaigns to meet box-office and ROI targets.

Paid Media Campaign Management Meta Ads Google Ads Reporting ROI Optimization

Education

Degrees, certifications, and relevant coursework

Lakehead University

Bachelor of Business Commerce, Business Commerce

2020 - 2023

Activities and societies: Market research internship; presented findings at CCSBE 2022

Completed a Bachelor of Business Commerce focused on business and commerce principles with applied coursework supporting market research and digital initiatives.