Maria Gabriela Blanco-Uribe Fuentes
@gabyblanco
Paid media specialist optimizing Google, Meta, and YouTube campaigns for measurable growth.
CanadaWhat I'm looking for
Digital Marketing and Paid Media Specialist with 3+ years of agency experience managing multi-channel digital campaigns across Google Ads, Meta Ads, and performance marketing platforms. I specialize in planning, executing, and optimizing paid media campaigns focused on lead generation, conversion improvement, and ROI growth.
My work combines data analysis, campaign strategy, and creative collaboration to deliver measurable marketing results across high-volume client portfolios.
I have managed up to 75 client accounts simultaneously in fast-paced agency environments, ensuring campaign performance, budget efficiency, and alignment with business objectives. I am experienced in translating performance data into actionable insights and improving campaign outcomes through continuous optimization and testing.
Core areas of expertise include:
- Paid Media Strategy (Google Ads, Meta Ads)
- Performance Marketing & PPC Campaign Management
- Lead Generation & Conversion Optimization
- Marketing Analytics (GA4, reporting, insights)
- A/B Testing & Campaign Optimization
- Cross-functional collaboration with creative and account teams
- Budget management and ROAS improvement
I am currently open to opportunities in Digital Marketing, Paid Media, and Performance Marketing roles where I can contribute to data-driven growth and scalable campaign performance.
Experience
Work history, roles, and key accomplishments
Paid Media Specialist
POD Marketing Inc
Jan 2023 - Jan 2026 (3 years)
Planned, executed, and optimized paid media campaigns across Google Ads, Meta Ads, and YouTube, improving ROI through ongoing audits and performance checks. Collaborated with designers and copywriters to align creative messaging with campaign objectives and delivered actionable insights via dashboards.
Social Media Coordinator
HealthierGaby
Jan 2018 - Jan 2021 (3 years)
Developed and executed organic social media strategies to increase brand awareness and engagement. Managed content planning, publishing, and community engagement while producing written and visual content to maintain consistent brand voice across platforms.
Content & Quality Coordinator
SD Sigma
Jan 2018 - Jan 2020 (2 years)
Led internal content coordination and quality assurance across multiple teams and offices, defining and maintaining content standards for clarity and consistency. Coordinated internal communications (newsletters and blogs) and supported branding and digital content work with design and technical teams.
Education
Degrees, certifications, and relevant coursework
Universitat Pompeu Fabra
Master's in Public Relations & Public Affairs, Public Relations & Public Affairs
Earned a master's degree in Public Relations & Public Affairs at Universitat Pompeu Fabra (Barcelona School of Management).
Universitat Pompeu Fabra (Barcelona School of Management)
Master’s in Public Relations & Public Affairs, Public Relations & Public Affairs
Master’s in Public Relations & Public Affairs at Universitat Pompeu Fabra (Barcelona School of Management).
Universidad Católica Andrés Bello
Bachelor’s in Mass Communication (Advertising), Mass Communication (Advertising)
Bachelor’s in Mass Communication (Advertising) at Universidad Católica Andrés Bello.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Social media
Job categories
Skills
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