Open to opportunities

Mayank Chopra

@mayankchopra1

Message

Paid media specialist scaling Meta/Google performance to lower CPA and grow revenue.

Canada

Message

What I'm looking for

I’m looking to own full-funnel performance marketing, use data + attribution to optimize budgets, and deliver measurable ROAS/CPA improvements across e-commerce and B2B/SaaS—while partnering closely with tracking and analytics teams.

I’m a results-driven Paid Media Specialist with 5+ years of experience in the Canadian market, managing multi-platform campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and more. I’ve consistently scaled accounts to drive revenue growth—achieving 2x–5x YoY results—by building data-driven strategy, optimizing budgets, and targeting the right audiences with full-funnel execution.

At Bloom, I managed paid media for multiple clients across e-commerce, B2B, SaaS, and service-based industries, delivering avg. 50%+ YoY uplift in conversions and cutting CPA by 60% through continuous optimization and strategic scaling. I also strengthened measurement and performance decision-making with 100% tracking accuracy, cross-channel attribution using Looker Studio and MMM (Marketing Mix Modeling), and improvements like 15% better budget allocation, 40% average ROAS uplift YoY, and 35% product visibility/sales gains via Performance Max/Adv+—all backed by weekly and monthly performance reporting.

Experience

Work history, roles, and key accomplishments

Paid Media Specialist

Bloom Search Marketing

Nov 2022 - May 2026 (3 years 6 months)

Managed multi-client paid media across Google, Meta, TikTok, and LinkedIn, delivering 50%+ average YoY conversion uplift and cutting CPA by 60% through continuous optimization and scaling. Built tracking and attribution processes (100% tracking accuracy), improved budget allocation by 15%, and drove ~40% average YoY ROAS uplift.

Meta Ads Google Ads LinkedIn Ads Google Merchant Center Conversion Tracking Looker Studio Marketing Mix Modeling A B Testing

Jr. Digital Strategist

Catch Digital Inc

Mar 2021 - Oct 2022 (1 year 7 months)

Developed funnel-driven acquisition strategies and led optimization that reduced CPC by 20–30% and increased CTR by 50–70% versus benchmarks. Ran A/B testing, managed multi-platform ad accounts, and built real-time dashboards for performance tracking.

Google Ads Facebook Ads LinkedIn Ads Conversion Tracking A B Testing Databox performance reporting Audience Targeting

Digital Marketing Executive

Slick Digital Pvt. Ltd.

Jun 2017 - Oct 2020 (3 years 4 months)

Optimized paid ad campaigns for e-commerce brands to achieve 4x–10x ROAS and reduce CPA by 40–50%. Implemented GTM and GA tracking to improve audience targeting, reduce CPC (up to 60%), and support buyer retention.

ROAS Google Tag Manager Google Analytics Audience Targeting Performance Analysis Conversion Tracking

Digital Marketing Intern

Bloom Search Marketing Inc

Feb 2017 - Apr 2017 (2 months)

Executed SEO initiatives that increased website traffic by 120% in two months. Developed content marketing and email campaigns, growing the subscriber list by 45%.

SEO Content Marketing Email Marketing Website Traffic Growth