Open to opportunities

Larissa Killian

@larissakillian

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Digital marketing specialist focused on paid advertising, social media, and data-driven content strategies.

Canada

Message

What I'm looking for

I want a data-driven marketing role where I can run paid and organic campaigns, create high-engagement content, and scale digital products within a collaborative, growth-oriented team.

I am a digital marketing specialist with over five years' experience across agencies, in-house roles, freelancing, and entrepreneurial projects. I combine analytical rigor with creative execution to increase engagement, boost brand awareness, and drive sales.

Since 2020 I have managed paid advertising and social media campaigns for small businesses and grocery chains, leveraging audience targeting, SEO, and platform trends to reach the right customers. I launched and grew a personal brand on TikTok and Instagram, emphasizing short-form video to increase viewer retention.

I have developed and sold digital products via Etsy and Gumroad, applying organic traffic strategies, SEO, and hashtag optimization to underserved niches. I routinely analyze key metrics—engagement, conversion rates, and ROI—to continuously optimize campaign performance.

My hands-on skills include campaign strategy, content production, video editing, user acquisition, and project management. I seek roles where I can apply data-driven creative work to scale digital products and marketing programs.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Creator

Current

Somerville Academy

Dec 2023 - Present (2 years 1 month)

Launched and managed a personal brand on TikTok and Instagram to raise mental health awareness, increasing viewer retention through dynamic short-form video and storytelling. Developed and sold digital products (templates, colouring books) via Etsy and Gumroad, leveraging SEO and hashtag strategies to drive organic traffic.

Content Strategy Social Media SEO Ecommerce Hashtag Strategies Content Production

Social Media / Paid Ads Specialist

Rtown Marketing Agency

Dec 2021 - Nov 2023 (1 year 11 months)

Designed and implemented social media and paid advertising strategies to drive brand awareness and sales for small businesses, optimizing campaigns via audience targeting and metric analysis. Monitored industry trends and improved campaign ROI through testing and targeting adjustments.

Paid Social Paid Search Audience Targeting Campaign Optimization ROI Analysis Display Advertising Landing Page Optimization Web Analytics

Digital Assistant

Buy-Low Foods & Nesters Market

Jan 2020 - Feb 2021 (1 year 1 month)

Managed social media content and paid media campaigns for two grocery chains across 27 stores, optimized Facebook ad performance, and produced on-site photography and customer-facing content. Conducted interviews with local businesses and handled customer inquiries to support marketing and customer experience.