Udit Soni
@uditsoni
Data-driven media strategist delivering measurable ROAS and scalable multi-channel campaigns.
CanadaWhat I'm looking for
I am a results-focused media strategist with strong expertise in full-funnel digital media planning, paid social, search, and display advertising. I have led integrated campaigns for cultural and commercial clients, managed seven-figure annual ad spends, and improved cross-channel ROAS through segmentation, creative testing, and data-driven optimization.
I combine hands-on campaign execution with analytics and reporting â building Looker Studio dashboards, leveraging GA360/GA4 and AI tools, and running A/B tests to continuously improve performance. I prioritize client relationships and actionable insights, delivering measurable growth such as a 55% ROAS increase and a national campaign achieving 7X ROAS and 9.5M+ impressions.
Experience
Work history, roles, and key accomplishments
Media Strategist
Banfield Agency
Jun 2025 - Present (1 year)
Lead end-to-end media strategy and planning, managing integrated media plans and $500Kâ$1M+ annual ad spends to improve performance; increased cross-channel ROAS 55% and delivered a national campaign with 9.5M+ impressions and 7x ROAS.
Digital Marketing Specialist
SinaLite
Feb 2024 - Feb 2025 (1 year)
Developed and executed digital marketing strategies for US markets, managing monthly ad spend ~ $120,000 and reducing acquisition costs by 20% while improving conversion rates and campaign efficiency.
Digital Marketing Specialist
Sequence Marketing
Nov 2021 - Feb 2024 (2 years 3 months)
Designed and optimized paid and organic social strategies for clients, driving measurable growth including 1M+ video views and 10M+ impressions for a TikTok campaign and consistently exceeding performance targets.
Provided product knowledge and customer guidance, achieving a 15% sales increase, 98% compliance, and 62% improvement in customer survey LEI while meeting sales and productivity targets.
Education
Degrees, certifications, and relevant coursework
Algonquin College
Post-Graduate Certificate, Brand Management
2019 - 2020
Completed a Brand Management post-graduate certificate focusing on marketing and brand strategy.
Algonquin College
Post-Graduate Certificate, Marketing Management
2019 - 2019
Completed a Marketing Management post-graduate certificate covering core marketing principles and management practices.
GLS Institute of Business Administration (GLSIBA)
Bachelor in Business Administration, Marketing
2015 - 2018
Activities and societies: Part of the management team for a national-level event at GLSIBA Ahmedabad.
Earned a Bachelor in Business Administration with a concentration in Marketing.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Social media
Job categories
Skills
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