Rihil sanghani

I’m a Paid Social & Digital Marketing Specialist with 3+ years of experience planning, executing, and optimizing social media campaigns across Meta (Facebook & Instagram), LinkedIn, and other self-serve platforms. I manage end-to-end campaign setup, trafficking, launch coordination, and performance optimization to maximize lead generation and ROI.

I’m hands-on with campaign operations and measurement: I implement UTM parameters, tracking pixels, and lead-capture integrations, and I troubleshoot technical issues to ensure reliable tracking pre- and post-launch. Each day, I monitor ROAS, CPR, CTR, and lead generation KPIs, then apply data-driven recommendations to reduce cost-per-result and push performance beyond client targets. I also run A/B testing on creatives, audiences, and placements, and I execute retargeting/remarketing to re-engage warm audiences across the funnel.

I bring strong analytics and stakeholder communication to every campaign, preparing clear performance reports and optimization findings for clients and internal leadership. I collaborate closely with creative and analytics teams to refine messaging and visuals, and I coordinate with vendors and platform representatives to keep assets and deliverables on schedule. I’m also Facebook Blueprint certified, and I’ve supported presales and enablement through comparative reports and ROI business cases, backed by tools like Google Analytics, Adobe Analytics, Power BI, and Excel.