sumedha nigudkar
@sumedhanigudkar
Paid Media Analyst specializing in campaign execution, analytics, and data storytelling.
CanadaWhat I'm looking for
I’m a detail-oriented Paid Media Analyst with 5+ years of hands-on experience executing and optimizing digital campaigns across Google Ads, Meta, LinkedIn, and Bing. I focus on flawless campaign setup, rigorous QA, accurate tagging and tracking, and turning platform data into clear performance narratives for clients and senior stakeholders.
In my roles, I’ve built recurring performance reports, visualized the user journey with Looker Studio dashboards, and led structured A/B and multivariate testing across ad creative, audiences, landing pages, and bidding strategies. I take a process-driven approach—maintaining 100% tagging & tracking accuracy, conducting in-flight monitoring, and translating insights into measurable outcomes like 40% ROI improvement and 25% lift in lead-to-conversion rates.
Experience
Work history, roles, and key accomplishments
Built and launched paid search and social campaigns across Google Ads, Meta, LinkedIn, and Bing while ensuring best-practice targeting, bidding, flighting, and measurement setups. Owned tagging and tracking via Google Tag Manager/GA4 and drove performance improvements, including 40% ROI uplift, 35% qualified lead growth, and 100% tagging accuracy through rigorous QA, in-flight monitoring, and A/B
Paid Media & Content Specialist
Zensciences Business Solutions
Nov 2017 - Jan 2021 (3 years 2 months)
Executed and managed end-to-end paid search and social campaigns for B2B technology clients across Google Ads, Meta, and LinkedIn, covering setup, trafficking, QA, in-flight monitoring, and reporting. Improved performance through structured A/B testing and measurement governance, contributing to a 40% ROI lift and reliable attribution via UTM frameworks and analytics tracking setups.
SEO & Digital Analytics Analyst
Houseey Swap Tech
Mar 2017 - Oct 2017 (7 months)
Implemented data-driven SEO improvements to increase organic website traffic by 40% through keyword analysis and on-page content optimization. Monitored KPIs using Google Analytics and Search Console and produced data reports to guide content and optimization priorities.
Digital Marketing Executive
Medrockers Tech Pet Ltd
Jan 2016 - Jan 2017 (1 year)
Supported digital campaign execution across paid search, email, and social channels. Built foundational skills in campaign trafficking, performance tracking, conversion measurement, and analytics reporting.
Education
Degrees, certifications, and relevant coursework
Technocrats Institute, Bhopal
Bachelor of Engineering, Information Technology
Earned a Bachelor of Engineering in Information Technology from Technocrats Institute in Bhopal.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Social media
Job categories
Skills
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