Open to opportunities

Alex Funnell

@alexfunnell

Message

I optimize HubSpot revenue ops, turning lifecycle data into pipeline.

United Kingdom

Message

What I'm looking for

I’m looking for a RevOps/MarketingOps role where I can own HubSpot and lifecycle automation, create KPI-driven dashboards, and partner tightly with sales to improve lead handover and pipeline visibility.

I’m a Marketing Consultant / HubSpot CRM & Marketing Manager focused on revenue operations and commercial visibility. I own HubSpot CRM implementation and ongoing optimisation—lifecycle stages, workflows, automation, and reporting—so leadership has clear funnel performance and teams have trusted data.

I build multi-channel campaigns and nurture automation that improve lead progression and operational efficiency, while maintaining CRM data hygiene, segmentation, lead scoring, and governance. I also strengthen marketing-to-sales handover and lead-to-win tracking through CRM integrations (including Gong, Claude, Zoom, and Slack) and connected attribution systems, and I’ve contributed to measurable pipeline impact—delivering 20% of total pipeline via campaign and event activity.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager (HubSpot CRM)

Current

Xyt Digital

Apr 2025 - Present (1 year 2 months)

Owned HubSpot CRM implementation and ongoing optimisation across structure, lifecycle processes, workflows, automation, and reporting. Built lifecycle marketing journeys, improved campaign/nurture automation, delivered KPI dashboards for marketing and sales, maintained CRM data hygiene, and managed integrations including Gong, Claude, Zoom, and Slack to strengthen lead handover and campaign-to-pip

HubSpot CRM Lifecycle Marketing Workflow Automation Lead Scoring KPIs Data Hygiene Marketing Automation Revenue Operations Sales Enablement Gong Zoom Slack Integrations

Campaign Marketing Manager

Macrobond

Sep 2024 - Apr 2025 (7 months)

Owned EMEA campaign operations across channels, focusing on sales alignment and pipeline contribution, including in-person events. Implemented 6sense for ABM, introduced Salesforce naming/reporting conventions for data consistency, enhanced Pardot for campaign automation, and partnered with Product to create sales enablement assets and content.

Data Governance Marketing Automation Sales Enablement Campaign Operations Salesforce Reporting Pardot Sales Alignment Event Marketing Lead Nurturing

Institutional Marketing Executive

FE Fundinfo

Jun 2021 - Sep 2024 (3 years 3 months)

Owned and delivered go-to-market campaigns across multiple channels, coordinating digital, product marketing, social, and design teams. Drove 20% of total pipeline annually through campaign and event activity, supported lead-to-win tracking in HubSpot and Salesforce, delivered FundForum sponsorship achieving £1m pipeline, and improved event attendance and email performance (open rate ~10%, click-t

Go To Market Marketing HubSpot Salesforce Lead To Win Tracking Marketing Attribution Event Marketing ROI Measurement Email Marketing Webinar Production Pipeline Generation

Senior Marketing Executive

MTI

Aug 2020 - Jun 2021 (10 months)

Managed the lead process end-to-end using NetSuite and maintained/enriched the marketing database in SharpSpring to support CRM sync and data quality. Improved partner microsite usability and conversion, and coordinated campaign execution with internal stakeholders and selected partners, including events, customer workshops, and webinars.

NetSuite SharpSpring CRM Syncs Lead Management Data Enrichment Partner Marketing Marketing Automation Microsite Optimization Webinar Coordination Stakeholder Management

Marketing Executive

InformaConnect

Sep 2019 - Feb 2020 (5 months)

Managed omni-channel marketing for a distance learning portfolio and reported key performance metrics using XTmotion and Google Analytics. Executed lead generation through segmentation, targeted list creation, sales collateral, email campaigns, and paid search/social optimisation, while owning portfolio websites and supporting commercial enablement.

Omni Channel Marketing XTmotion Google Analytics Lead Generation Audience Segmentation Email Marketing Paid Search Paid Social Website Management Marketing Collateral

Senior Associate, Marketing

Preqin

Sep 2016 - Sep 2019 (3 years)

Delivered HubSpot email campaigns and landing pages to improve conversion rate and lead generation effectiveness. Certified as a HubSpot user to train junior team members and across departments, analysed large datasets in Excel to report lead generation performance, and managed research, sales, and marketing projects supporting campaign execution and reporting.

HubSpot Landing Pages Conversion Rate Optimization Marketing Automation Training Enablement Campaign Execution Project Management