Open to opportunities

Busola Onamusi

@busolaonamusi

CRM and lifecycle marketing leader driving data-led automation and customer journey optimization across B2B SaaS and fintech.

United Kingdom

Message

What I'm looking for

I’m looking for a CRM & lifecycle role where I can lead data-led experimentation, lifecycle automation, and CRM governance, partner closely with sales and product, and drive measurable lift in conversion, retention, engagement, and pipeline growth.

I’m a CRM and Lifecycle Marketing professional with 5+ years building and optimising customer lifecycle programmes across B2B SaaS, fintech, telecoms, and consumer environments. I focus on measurable outcomes—conversion, retention, engagement, and pipeline growth—through behavioural targeting and scalable automation frameworks.

In my current role, I own CRM, lifecycle marketing, and marketing operations for a cross-border fintech business across EMEA and Canada. I’ve built end-to-end lifecycle journeys across onboarding, activation, nurture, retention, and cross-sell, increasing customer engagement by 35% and improving conversion rates by 22% using behaviour-triggered campaigns and personalised journeys.

I also lead HubSpot implementation and CRM architecture redesign, integrating Salesforce and third-party platforms via API to enable self-serve customer journeys and faster execution. Alongside structured A/B testing and lifecycle optimisation frameworks, I’ve improved sales acceptance rates by 20%, lead-to-opportunity conversion by 25%, and reporting visibility by 50% while reducing duplicate records by 40%.

Experience

Work history, roles, and key accomplishments

Current

CRM & Marketing Operations Manager

Current

Swapmoney Ltd

Apr 2023 - Present (3 years 3 months)

Owned CRM, lifecycle marketing, and marketing operations for a cross-border fintech across EMEA and Canada, building lifecycle journeys across onboarding, activation, nurture, retention, and cross-sell. Improved engagement by 35% and conversion by 22% and led HubSpot implementation plus Salesforce and third-party integrations via API to reduce deployment time by 30% and improve operational efficie

CRM Operations Lifecycle Marketing Customer Journey Mapping Marketing Automation HubSpot Salesforce Third Party Integrations Segmentation Behavioral Targeting Lead Scoring Onboarding Efficiency A B Testing Marketing Attribution Email Marketing SQL

CRM & Marketing Operations Manager

Belldial

Feb 2020 - Mar 2023 (3 years 1 month)

Led CRM operations and lifecycle marketing initiatives in a B2B telecoms environment, driving automation, pipeline growth, customer engagement, and campaign optimization. Delivered automated lifecycle and nurture programmes that increased retention by 18% and improved repeat engagement by 22%, supported by segmentation, enrichment, lead nurturing workflows, and reporting with A/B testing and attri

CRM Operations Lifecycle Marketing Marketing Automation Customer Segmentation Lead Nurturing Marketing Attribution A B Testing Email Marketing

Brand & Campaign Manager

Dulux

Jan 2015 - Jan 2020 (5 years)

Managed integrated multi-channel campaigns across digital, retail, and offline channels to support customer acquisition, engagement, and brand growth across regional and global initiatives. Led global “Colour of the Year” campaigns, increasing customer engagement by 40% and improving lead generation by 25%, and introduced structured reporting and optimization to improve marketing ROI by 22% and on

Integrated Marketing Campaigns Digital Marketing Audience Targeting Workflow Management

Account Manager

Holt Consulting

Jan 2010 - Jan 2015 (5 years)

Managed integrated marketing campaigns for global FMCG, healthcare, and technology brands in an agency environment. Delivered multi-channel campaigns for brands including Samsung, Coca-Cola, Guinness, Pfizer, and Dettol, improving project delivery efficiency by approximately 20% through stronger workflow coordination and stakeholder management.

Integrated Marketing Campaigns Campaign Delivery Client Account Management Stakeholder Management Workflow Coordination