Open to opportunities

Ayo O

@ayoo

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Marketing operations and CRM leader driving data-driven campaigns and system optimisation.

United Kingdom

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What I'm looking for

I seek a senior marketing operations role where I can lead CRM/automation strategy, improve measurement and attribution, enable sales with data-driven workflows, and scale processes within collaborative, growth-focused teams.

I am a marketing operations and CRM professional with over 10 years' experience leading data-driven campaigns, system migrations, and analytics across platforms such as Salesforce, HubSpot, SAP Marketing Cloud, and Eloqua. I focus on improving processes, data quality, and measurement to enable insight-driven decision-making.

I've led end-to-end platform migrations and built attribution, scoring, and reporting frameworks that increased qualified leads and clarified channel contribution—examples include a Pardot-to-HubSpot migration completed in three months and a 32% YoY increase in qualified leads from an integrated campaign across EMEA, AMER & APAC.

I combine technical proficiency (ETL/reporting, dashboards, automation) with stakeholder collaboration and training to drive measurable revenue outcomes, improve lead management, and enable SDR and sales teams with operational tooling and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Manager

Current

ECI

Nov 2023 - Present (2 years 2 months)

Owned full marketing operations, led Pardot-to-HubSpot migration and implemented multi-touch attribution, increasing qualified leads 32% YoY and enabling clearer pipeline ROI measurement.

HubSpot Pardot Campaign Execution Lead Scoring RampMetrics Looker Studio

Marketing Operations & Automation Manager

Quantum Metric

Nov 2021 - Jun 2023 (1 year 7 months)

Built and optimised email programmes, nurture journeys and lead scoring, launched behavioural nurture converting 11% monthly and established central reporting for campaign performance.

Email Automation Lead Nurturing Lead Scoring Tableau Reporting Warehouse Budget Management Jira

Senior Marketing Operations Manager

Springer Nature

Jul 2020 - Nov 2021 (1 year 4 months)

Managed complex personalised email automation and tech rollouts, reduced campaign errors via documentation and process improvements, and led automation journeys across the funnel.

Marketing Automation Email Campaigns Documentation Training Eloqua Jira

Marketing Strategist

inflo.ai

Jun 2019 - Jun 2020 (1 year)

Established marketing function, implemented email automation and lead nurture in ActiveCampaign, improving renewal rates and creating lead scoring integrated with Salesforce.

ActiveCampaign Lead Nurturing Lead Scoring Salesforce SEO PPC Google Analytics Go To Market Strategy

Marketing Automation Specialist

Vrbo

Nov 2016 - Jun 2019 (2 years 7 months)

Managed global lifecycle campaigns for owner and traveller segments using Eloqua, ran A/B tests and audits to improve email performance and user experience across HomeAway brands.

Eloqua A B Testing Jira

Marketing Assistant

TMP Worldwide UK

Aug 2014 - Oct 2016 (2 years 2 months)

Executed segmented email campaigns, maintained CRM data accuracy, and optimized creative and content, driving web traffic from social media 80%+ in 6 months.

Email Marketing Segmentation Social Media Strategy Reporting Analytics

Education

Degrees, certifications, and relevant coursework

Brunel University

Bachelor of Science (Honours), Media and Communication

2008 - 2011

Completed a BSc (Hons) in Media and Communication covering modules such as global communications, social media culture, audience research, and video production.