Open to opportunities

Sam Iheke

@samiheke

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Marketing specialist driving CRM-led growth and performance.

United Kingdom

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What I'm looking for

I seek a role where I can lead CRM and automation-driven campaigns, collaborate cross-functionally, use data to optimise performance, and scale user engagement within a growth-focused, collaborative team.

I am a results-driven marketing specialist with 3+ years of experience designing and executing high-impact CRM, email, push, and digital campaigns that scale engagement and retention.

I've led multi-step workflows and localization in Braze, co-led a platform migration from Salesforce Marketing Cloud to Braze with zero disruption, and developed dynamic Liquid-templated emails achieving 99% deliverability.

My work includes managing pan-EMEA campaigns, delivering significant user growth (e.g., a summer campaign that achieved 723k sign-ups vs. a 611k forecast), and driving a 30% conversion rate on push campaigns through data-driven optimization.

I bring strong cross-functional collaboration skills, hands-on marketing automation expertise (Braze, SFMC, HubSpot, Marketo, Pardot), analytics-driven decision making, and a track record of improving pipeline and revenue through targeted campaigns and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Specialist, Marketing Operations

Current

The Walt Disney Company

Sep 2024 - Present (1 year 2 months)

Designed and executed multi-step CRM workflows in Braze across 12+ EMEA regions, led the 2025 Awards Season campaign, and co-led the migration from SFMC to Braze with zero disruption to live journeys; contributed to a summer campaign that delivered 723k sign-ups vs. 611k forecast.

Braze Liquid Templating Workflows Campaign Execution Localization Performance Analysis

Senior Marketing Coordinator

WTW

May 2023 - Sep 2024 (1 year 4 months)

Planned and executed events and automated email nurture programs via HubSpot and Marketo, partnered with sales and CMO to design collateral aligned to SQL goals, and built performance reports to advise optimization strategies.

HubSpot Marketo Email Automation Event Planning Lead Nurturing Reporting Stakeholder Management

Senior Marketing Coordinator

VIXIO Regulatory Intelligence

Sep 2022 - Mar 2023 (6 months)

Delivered cross-channel campaigns that boosted pipeline generation by 20%, created and optimized landing pages and nurture flows, and ran A/B tests to improve conversion rates.

WordPress A B Testing Landing Page Optimization Marketing Automation Pipeline Generation Analytics

Digital Marketing Executive

NationalWorld PLC

Jan 2022 - Sep 2022 (8 months)

Developed and deployed newsletters for 13 digital titles, managed end-to-end email marketing in HubSpot, launched a competition generating 3,500+ entries with a 42% opt-in rate, and revamped onboarding journeys to improve engagement.

HubSpot Email Marketing Segmentation Newsletter Production UX Retargeting Lead Generation

Marketing Consultant

Cloudsmart Consulting

Jan 2020 - Jan 2022 (2 years)

Designed and executed multichannel campaigns for travel, tech, and leisure clients, delivered CRM training (SFMC, Pardot), led QA for large digital projects, and increased client revenue by £60k through improved social strategy.

Pardot Marketing Strategy QA Testing Training Clients Social Strategy

Content Creator

Fullscreen/YouTube

Jan 2013 - Dec 2016 (3 years 11 months)

Created original YouTube content, grew an audience of 8,000+ subscribers, collaborated with global creators on branding, and produced/edit videos using Adobe Creative Suite and video editing tools.

YouTube Adobe Photoshop Premiere Pro After Effects Branding Video Editing Graphic Design Audience Growth

Education

Degrees, certifications, and relevant coursework

University of Portsmouth

Bachelor of Arts, Digital Marketing

2017 - 2020

Grade: 2:1

Activities and societies: Led consultancy projects; developed student-targeted website and launched ‘Hotstepp’ magazine.

Completed a BA in Digital Marketing with a 2:1 and led multiple digital marketing consultancy projects and campaigns, including building a student-targeted meal prep website and launching a footwear magazine.