RHRobbie Henderson
@robbiehenderson
Senior marketing manager driving data-led acquisition, retention, and revenue growth.
United KingdomWhat I'm looking for
I am a pragmatic, data-driven Senior Marketing Manager with 17+ years delivering acquisition, retention and brand strategies that improve ROI and operational efficiency. I specialise in lead generation, marketing automation (notably HubSpot), paid media, and cross-functional sales collaboration to convert leads into revenue.
I have a track record of reducing costs and improving performance—cutting CPL by 50% while boosting conversions, reducing churn, and scaling automated marketing ecosystems. I excel at maximizing output from lean teams, building reporting and attribution frameworks, and translating insight into scalable marketing programs.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager
Unknown
Jan 2020 - Present (6 years)
Overhauled lead generation processes to reduce CPL by 50% and boost conversions by 10%; built and scaled a HubSpot ecosystem to streamline lead management and reporting and delivered significant online sales growth via optimized e-commerce.
Senior Marketing & Digital Acquisition Manager
Unknown
Jan 2014 - Jan 2020 (6 years)
Defined and executed inbound acquisition and paid media strategies to increase lead quality and volume, improved attribution reporting and expanded affiliate channels while delivering scalable automated marketing programs.
Customer Marketing Manager
Unknown
Jan 2012 - Jan 2014 (2 years)
Reduced churn by 15% through retention strategies, launched a refer-a-friend program and NPS measurement, and managed customer lifecycle communications to drive upsell and increase lifetime value.
Marketing Communications Manager
Unknown
Jan 2008 - Jan 2012 (4 years)
Improved retention using churn propensity models and refined segmentation, reengineered e-billing via marketing automation integrated with CRM, and produced press and marketing collateral to maintain brand consistency.
Reactive Retention Manager
Unknown
Jan 2007 - Jan 2008 (1 year)
Increased save rates from 49% to over 60% through targeted retention strategies, managed a third-party contact centre of 150 agents, and optimised an £800,000 retention budget to identify cost savings.
Education
Degrees, certifications, and relevant coursework
LULoughborough University
Bachelor of Science, Sports Technology
2001 - 2005
Completed a Bachelor of Science in Sports Technology at Loughborough University from 2001 to 2005.
Dovenest (Management Training)
Management Training, Management Training
2019 -
Completed Dovenest management training in 2019.
CMChartered Institute of Marketing
Digital Marketing Masterclass, Digital Marketing
2019 -
Completed the CIM Digital Marketing Masterclass in 2019.
CMChartered Institute of Marketing
Diploma in Marketing, Marketing
2011 -
Awarded the CIM Diploma in Marketing (post-2011 professional qualification).
AXELOS/PRINCE2
PRINCE2, Project Management
2013 -
Completed PRINCE2 project management training/certification in 2013.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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