Lance Spurgeon

Leads revenue operations, combining sales and marketing automation to support lead generation and execution.

Oversaw marketing operations with a focus on Marketo and lead generation, supporting sales and marketing strategy.

In my current role, I serve as a key player in the marketing operations team, bringing both strategic insights and hands-on skills to the table.

Led marketing operations for Europe, driving lead scoring, lead management, and performance via key operational processes.

Worked as Sr. Manager, Marketing Operations - Europe at Automation Anywhere.

Managed B2B marketing operations, focusing on Marketo, lead management, and operational performance processes.

Supported global Marketo operations, including lead management, lead scoring, and data quality across marketing channels.

Worked as a global marketing automation specialist, supporting marketing automation and lead lifecycle execution with Marketo and Salesforce.

Provided senior-level marketing automation and Salesforce support within Hexagon’s Design & Engineering organization.

Worked as Senior Global Marketing Automation (Marketo) & Salesforce Specialist at Hexagon | Design & Engineering.

Supporting stakeholders in various business functions, developing campaign for Webinars, Face-2-Face events and direct mail campaigns, advising and developing dynamic Salesforce Dashboards and report to deliver event performance and sales funnel on current opportunities and the influence these events had on the sales funnel. Advising expert consultancy on Marketo tools and specifically within drip

Supported stakeholders across business functions by developing campaigns (webinars, in-person events, and direct mail) and advising on Marketo tools and lead nurture and drip campaigns.

Marketo Contractor Specialist

●​ Led the implementation of Marketo into existing CRM systems like Salesforce, and directed the strategic direction and project delivery of BAU campaigns across international teams.

●​ Applied expertise in coaching and mentoring both internal and client-site staff, while advising on GDPR legislation and its integration into current practices.

Managed senior marketing automation activities for Sommet Education UK.

To assist with creation, planning and undertake delivery of outbound digital marketing campaigns across a Glion and Les Roches brands, using marketing automation tools to optimise engagement and conversion with would-be visitors and exhibitors. I supports specific partnership objectives that run in collaboration with overarching goals of the individual events.

My role requires pre-sales, solution design, implementing, configuring, enhancing and supporting our product offerings to meet the business needs.

As a business integration consultant I provide expert guidance and support to clients in the functionality, setup, enhancement and smooth running of a solution. This includes includes, but will not necessarily be limited to gathering client requirement

Director of Marketing Operations where I oversee the development and integration of an online testing tool for HTML email marketing templates and webpages. Management of 3rd party automation system MAUTIC (Retention and Acquisition lifecycle flow), Magento Shopping cart and Ogone Payment system integration, including CRM system vTiger, client services support, chat and customer monitoring services

Provided consulting support with a focus on marketing automation and Marketo expertise.

A dedicated and creative technical and marketing automation professional with an extensive experience in esp integration and managing successful projects with and an proven record of success in growing and developing customer communications. Able to demonstrate a strong technical expertise including Alchemy (IMS), marketing automation, content management systems, database integrations and customer

●​ Oversaw the entire lifecycle of multi-lingual digital newsletters and product emails, including design, execution, and email sign-ups.

●​ Utilised Basecamp for project management and conducted data-driven analysis to measure email marketing success, focusing on market segmentation and ROI calculation.

Managed email marketing activities for Money Hospital.

●​ Directed transformational automation projects, designed bespoke automation roadmaps, and managed the selection and implementation of a controlled static management system to optimise marketing schedules and budgets.

●​ Designed efficient operational processes for last-minute creative changes, managed external partnerships in automation, and ensured regulatory compliance in strategy execution.

Established the web design and hosting company to provide creative solutions to clients with an objective of launching their business on the internet
Worked closely with clients to ascertain brand specifications and prepare a proposal
Created visual presentations for demonstration to clients and to secure new business

Established the web design and hosting company to provide creative solutions to clients with an objective of launching their business on the internet
vTiger CRM responsible - Sales force automation, Customer support & service, Marketing automation, Inventory management, Activity management, Security management, Calendaring, E-mail integration
Worked closely and build strong relationship with c

Door to door sales selling VIP cards for restaurants, direct marketing

Infantry soldier managed company of 6 platoons (180 soldiers) and trained soldiers for 5 years.
Studied a military diploma U.A.I.M.S, went on to rewrite the role for the SANDF

Studied Warehouse Management at Damlin College from 2003 to 2005.

National N Diploma: Marketing Management

Completed a Diploma in Digital Marketing at Hillbrow College from 1990 to 1992.