April Braithwaite
@aprilbraithwaite
I’m a US Marketing Manager building HubSpot CRM and full-funnel email revenue attribution.
United KingdomWhat I'm looking for
I’m an Email & CRM Marketing professional with 3 years’ experience in global B2B SaaS (Education industry.), focused on turning data into pipeline. I build CRM solutions that support full funnel lead activation, KPI tracking, and revenue attribution.
I lead strategic problem solving across creative and technical marketing—especially HubSpot CRM, email deliverability, lead routing, digital copywriting, data analytics, and AI automations. I’ve built lead scoring systems, nurture workflows, training courses, and KPI dashboards to keep teams aligned on what moves the numbers.
In my recent roles, I’ve driven measurable campaign performance (40%+ open rates, 10–20% CTR, and a 93% landing-page conversion rate) and improved sales engagement (sales email open rates by 10%+). I also launched a company-wide email health programme, improving deliverability score from 2 → 8 within one year by revising protocols, improving list hygiene, and training teams.
I bring strong operational momentum by co-managing HubSpot CRM (segmentation rules, workflow creation, and pipeline automation) and designing multi-step automated email flows (welcome, nurture, re-engagement). I’m energized by project leadership and creating solutions from concept to execution—so marketing and sales can execute with clarity.
Experience
Work history, roles, and key accomplishments
At Avantis Education, I support the US go-to-market team with marketing campaigns, lead generation, and trade shows to promote the incredible tech that is ClassVR and EduVerse.
• Lead email marketing strategy and execution, achieving 40%+ open rates, 10–20% CTR, and a 93% landing‑page conversion rate across campaigns.
• Co-manage HubSpot CRM, including lead scoring, segmentation rules, workflow creation, and pipeline automation.
• Designed and optimised multi-step automated email flows (welcome, nurture, re-engagement) to improve engagement and retention.
• Launched a co
• Used Hubspot, LinkedIn, and Google Suite to manage customer relations.
• Created visually enhanced data presentations to increase sales conversions.
• Liaised with prospects to alleviate choke points in contracting, directly impacting the likelihood to close.
• Crafted sales copy that generated 49%~ of all SDR-generated meetings Q1-3.
• Wrote outbound sales copy with click-through rates as high as 11%.
• Broke the company record for most meetings booked in one month.
• Ensured contract compliance with every customer, every time.
• Improved internal documentation, leading to an increase in store efficiency.
• Worked as a team to break the store monthly target by 211%, setting a company record.
• Managed customer relations, retention, and complaints at a site level.
• Ensured compliance with health and safety, and fire protocols.
• Used Prism CRM and Outlook to manage site clients and customer relations.
• Provided face-to-face customer service.
• Built rapport quickly with customers to generate sales.
• Completed self-paced learning in accordance with company requirements.
• Built client-base using organic social media marketing.
• Utilised content marketing and social media marketing for organic growth and reach, leading to expanded client base.
• Created website and online store to attract clients.
• Managed all client relations and consulting from start to finish.
• Built whole brand and business from the ground up.
Education
Degrees, certifications, and relevant coursework
The Open University
Bachelor of Arts - BA, Business Management and Marketing
2026 - 2032
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Portfolio
aprilbraithwaite.my.canva.siteSalary expectations
Social media
Job categories
Skills
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