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Lucas Winter

@lucaswinter

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Lifecycle Marketing Manager and Lead Scoring Specialist who improved Revvity’s CRM data hygiene and lead management.

United Kingdom

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At Revvity, I rebuilt lead management architecture in the primary CRM, aligned reporting to create a single source of truth, and improved MQL monitoring so that over 99% of leads were successfully sent to Salesforce.

As a Freelance Lead Scoring Consultant, I work on territory mapping, lead scoring, and quota setting. I’m deploying a data-driven lead score model, realigning lifecycle funnel stages, and creating a custom ChatGPT to answer HubSpot painpoints.

At Splunk, I migrated the company from Eloqua to Marketo and owned both systems while documenting processes and maintaining the lead management lifecycle. Earlier, at AXA IM, I implemented a move to one MarOps tool and set up the company’s first MarTech-to-Salesforce integration.

Experience

Work history, roles, and key accomplishments

Lead Scoring Consultant

Freelance

Jan 2024 - Jan 2026 (2 years)

Leading initiatives for Territory Mapping, Lead Scoring and Quota Setting to help sales achieve their objectives. Deploying a data-driven Lead Score model and owning the strategic CRM ecosystem and product roadmap.

HubSpot Lead Scoring Funnel Strategy CRM AI NLP Sales Enablement Data Governance

Lifecycle Marketing Manager

Revvity

Jan 2023 - Jan 2024 (1 year)

Partnered with Finance to model sales commission plans and rebuilt lead management architectures to improve conversion rates. Aligned CRM reporting to create a single source of truth and improved MQL monitoring.

CRM Lead Management Salesforce Marketing Analytics Data Governance Marketing Attribution

Funnel & Lifecycle Manager

Splunk

Jan 2021 - Jan 2023 (2 years)

Migrated Splunk from Eloqua to Marketo and owned both systems. Rebuilt lead management from scratch, redesigned compensation plans, and managed pipeline performance reporting.

Marketo Eloqua Lead Management CRM Pipeline Reporting Team Management Data Auditing

Strategic MarTech Consultant

AXA IM

Jan 2019 - Jan 2020 (1 year)

Implemented the CMO initiative to move to one MarOps tool and set up the company's first MarTech-Salesforce integration. Directed a global CRM migration and integration strategy across 15 countries.

Martech CRM Salesforce Rev Ops Data Migration Compliance

MarTech Support Analyst

Oracle

Jan 2015 - Jan 2018 (3 years)

Resolved CRM and RevOps technical issues, became Oracle certified in all MA and CRM areas, and hand-held customers through configurations.

Oracle CRM Marketing Automation Lead Scoring GDPR Workflow Logic Forms Integration

Customer Success Team Lead

Artesian Solutions

Jan 2012 - Jan 2015 (3 years)

Supervised a technical Customer Success team of 5 to complete natural language processing and conversational intelligence queries. Aligned sales, finance and customer success, and owned the support ticketing system.

Customer Success Team Leadership Zendesk NLP Conversational Intelligence Training