Open to opportunities

ALEXEI ANDUQUIA

@alexeianduquia

Message

Retail and e-commerce leader driving sales, brand growth, and engaging omni-channel experiences.

United Kingdom

Message

What I'm looking for

I seek a role combining retail and e-commerce leadership where I can drive omni-channel growth, shape brand experience, and lead creative, cross-functional teams.

I am a retail and e-commerce leader with a track record of turning concepts into thriving physical and digital businesses, consistently exceeding sales targets and building strong brand identities. I have led store openings, vendor selection, inventory and merchandising strategy, and contributed to digital platform development and artist/content curation.

Over a decade I managed both shop and online operations, implemented inventory systems, executed social media campaigns that increased visibility, and used analytics to inform decisions that improved sales and engagement. I bring creative vision, operational discipline, and a results-oriented approach to grow revenue and cultural relevance.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

ROVR UK

Apr 2025 - Present (10 months)

Led setup of a new record shop, coffee shop, and gallery, coordinating end-to-end vendor selection, space planning, purchasing and brand identity work while contributing to ROVR streaming platform artist recruitment and content curation.

Project Coordination Vendor Management Space Planning Inventory Management Content Curation Sales Forecasting Brand Development

Shop Manager / E-Commerce Manager

Sounds of the Universe

Aug 2015 - Mar 2025 (9 years 7 months)

Managed shop and online store operations, exceeding annual sales targets by ~10% and implementing inventory systems, merchandising strategies and social media campaigns that increased visibility and optimized online performance.

Merchandising Social Media Marketing Google Analytics Customer Engagement Staff Training Sales Forecasting

E-Commerce Retail Assistant

Rapha

Apr 2013 - Jul 2015 (2 years 3 months)

Supported e-commerce and content creation, organizing product campaigns and launches while using analytics to boost website traffic by 150% and increase label sales and awareness.

Content Creation E commerce Support Campaign Management Analytics Product Launches Social Media

Retail Assistant / Warehouse Assistant

Beyond Retro

Sep 2009 - Feb 2013 (3 years 5 months)

Assisted daily shop operations, till management and staff training while improving logistics and stock selection through streamlined spreadsheet systems and process enhancements.

Retail Operations Warehouse Management Staff Training Logistics Spreadsheet Management Process Improvement