Open to opportunities

Andreia Ferreira

@andreiaferreira

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Ecommerce and Digital Manager driving growth through data-led strategies.

United Kingdom

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What I'm looking for

I am seeking a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic team environment.

I am an experienced Ecommerce and Digital Manager with a proven track record in driving growth across multi-location digital platforms such as Shopify, Etsy, and Faire. My expertise lies in developing and executing strategies that enhance customer engagement and increase conversion rates, all while ensuring a seamless user experience. I thrive in fast-paced environments and am passionate about leveraging data to inform decisions and optimize performance.

Throughout my career, I have successfully led seasonal promotions, product launches, and key commercial moments, collaborating closely with sales and marketing teams to deliver exceptional results. My strong design eye and data-led mindset enable me to oversee website content and product detail page optimization, ensuring alignment with brand guidelines and maximizing customer retention. I am committed to continuous improvement and am always looking for innovative ways to expand D2C revenue.

Experience

Work history, roles, and key accomplishments

Current

Ecommerce & Wholesale Digital Manager

Current

Roomytown

Apr 2023 - Present (2 years 1 month)

Owned and managed multi-location digital platforms (Shopify, Etsy, Faire, Markettime), ensuring consistent growth, strong SEO, and high-performing user experiences across all D2C and wholesale channels. Developed and executed strategies to drive traffic, increase conversion rate, AOV, and customer retention across UK and US websites. Led seasonal promotions, product launches, and key commercial mo

Shopify Etsy FAIR Markettime SEO Klaviyo PPC Paid Social Google Analytics Data Analysis

E-commerce & Operations Manager (Mat-Cover)

Nannycare

Apr 2023 - Aug 2024 (1 year 4 months)

Managed the day-to-day upkeep of the D2C Shopify website, including product uploads, updates, collection building, and metadata management. Developed email marketing, social media efforts, and PPC campaigns, while also setting up a CRM system. Managed inventory with the main DC & DTC fulfilment centre, optimising stock levels for seamless operations.

Shopify Email Marketing Social Media PPC CRM Inventory Management Customer Service EDI Forecasting

E-commerce Manager

Iconic Images - Authentic Brands Group

Aug 2022 - Apr 2023 (8 months)

Led omni-channel project management, overseeing the seamless integration of online channels. Developed social media, email marketing, and PPC campaigns to enhance brand presence and customer experience. Implemented effective merchandising strategies and ensured efficient stock management, while generating comprehensive reports on E-commerce performance.

Social Media Marketing Email Marketing PPC Merchandise Product Detail Page (PDP) Management

E-commerce Manager

PapayaPlants.co.uk

Mar 2020 - Jul 2022 (2 years 4 months)

Oversaw the upkeep of marketplaces like Etsy and Not on the High Street, managing new product uploads, listing updates, and SEO best practices. Played a pivotal role in website design and development, focusing on user experience and commercial viability. Managed email and social marketing calendars, designed Klavyo campaigns, and managed PPC campaigns.

Etsy Not On The High Street SEO Website Design UX Data Analytics Email Marketing Social Marketing Klaviyo PPC Customer Service B2B Sales

Area Retail Manager

JoytheStore

Jan 2016 - Mar 2020 (4 years 2 months)

Controlled budgets, costs, and payroll across a 14-store network, optimizing resource allocation for maximum efficiency. Collaborated with store managers to maintain high levels of customer service, visual merchandising, and overall store presentation. Drove commercial success by implementing strategic financial measures and ensuring stores operated within allocated budgets.