Cody Blell

I’m a results-driven E-commerce and Digital Marketing professional focused on scaling online brands through data-driven marketing, conversion optimisation, and engaging content strategies. I bring hands-on experience across Shopify store optimisation, paid social, SEO, and social media growth, backed by real brand building as a founder.

As the Founder of FlyshtfitsUK, I’ve taken an independent clothing brand from concept to international sales—managing the Shopify website, product launches, and customer experience end to end. I developed the brand identity and marketing campaigns, created content across TikTok, Instagram and Facebook, and built a 500+ customer base with international shipping capability.

In my current role as an E-commerce & Growth Executive, I manage e-commerce growth strategies across multiple online brands and Shopify websites. I optimise product listings, website content and merchandising to improve conversion rates, support paid advertising campaigns across Meta, Google and TikTok, and run organic content strategies on TikTok, Instagram and Facebook—always grounded in performance reporting and recommendations to senior leadership.

Earlier, I strengthened my foundation through e-commerce and marketing support work, including managing listings on eBay, Amazon and Etsy, creating product imagery and marketing assets with Photoshop and Canva, and analysing product performance data to improve visibility and sales. I also bring customer- and systems-minded experience from first-line IT support and retail roles, which helps me stay organised and responsive when scaling fast.