Alessandro Convertini
@alessandroconvertini
Senior B2B Key Account Manager driving renewals, ROI, and multi-year language learning growth across Europe.
What I'm looking for
I lead B2B key accounts end-to-end, owning the full customer lifecycle—from onboarding to long-term value realisation. I’m known for driving renewals, expansions, and multi-year commitments, supported by business reviews and ROI analyses that highlight impact and improvement opportunities.
I also bring a strong project mindset, leading internal efforts to enhance learning platform experiences for corporate learners and rolling out resources that administrators and learners can use immediately. Earlier in my career, I built practical sales and go-to-market capability through end-to-end sales cycles, negotiation, and cross-functional coordination across operations and customer support.
Experience
Work history, roles, and key accomplishments
• Managed a portfolio of 50-60 medium to large companies across Europe (primarily Italy, Germany and UK), overseeing 20K+ language training contracts for corporate employees
• Owned the full customer lifecycle—from onboarding to long-term value realisation—driving renewals, expansions, and multi-year commitments
• Delivered business reviews and ROI analyses to demonstrate impact and identify key a
• Managed a 100-120 client portfolio of small to medium-sized companies across Europe (primarily Italy, Germany and UK), overseeing 5K+ corporate language training contracts
• Advised and enabled key accounts to successfully adopt multiple products, increasing end-user engagement
• Drove revenue growth through renewals, upgrades, upselling, and cross-selling initiatives
• Streamlined internal proc
• Primary contact for ~500 vendors, partnering with two buyers
• Executed end-to-end sales cycles, including preparation, negotiation, and vendor support
• Supported and advised vendors throughout the sales process to ensure successful outcomes
• Oversaw post-sale processes (reporting, POs, invoicing, feedback)
• Collaborated with cross-functional teams (Logistics, CS, Accounting)
• Supported trad
• Drove sales performance by engaging customers and meeting daily targets
• Provided trend insights and tailored style recommendations
• Optimised visual merchandising to improve in-store experience and conversion
Senior Sales Consultant / Visual Merch
& Other Stories
Dec 2014 - Dec 2017 (3 years)
Drove sales performance by engaging customers and meeting daily targets. Optimised visual merchandising to improve in-store experience and conversion, and provided trend insights and tailored style recommendations.
Sales Specialist at Uniqlo in the Berlin area, Germany.
• Managed web and project activities supporting marketing campaigns and digital communications
• Created, distributed, and tracked email newsletters, email campaigns, and social media content
• Produced weekly and monthly performance reports using Excel and Google Analytics
• Updated and optimized company website content, including page redesigns and banner creation
• Designed in-house marketing m
Web and Directory Services Co-ordinator
Feb 2009 - Jan 2012 (2 years 11 months)
• Handled daily enquiries and negotiated terms with auditors and vendors
• Supported the Directory Services Manager with day-to-day operations
• Trained and supported vendors within the directory system
• Managed invoicing and followed up on outstanding supplier payments
• Produced regular and ad-hoc statistical performance reports
• Negotiated rates with European suppliers and drafted contracts with new vendors
• Resolved technical issues and performed accurate data entry to maintain database integrity
• Provided technical and administrative support across database operations
Sales Advisor at Zara Uk Topco Limited in London, United Kingdom.
Education
Degrees, certifications, and relevant coursework
Shillington
Diploma in Graphic and Web Design, Graphic and Web Design
2012 - 2013
Università Cattolica del Sacro Cuore
Bachelor's degree, Business Administration and Management
2003 - 2007
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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