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Akshay Srivastava

@akshaysrivastava

I’m a performance marketing manager who uses data and A/B testing to cut CPL and scale conversions across paid channels.

India

Message

What I'm looking for

I’m looking for a performance marketing role where I can own paid acquisition and CRO end-to-end, run data-driven experiments, build analytics dashboards, and collaborate cross-functionally to scale conversions with clear accountability.

I’m a creative, data-driven Performance Marketing Manager and analytics professional, specializing in paid acquisition, conversion optimization, and growth strategy across Google, Meta, TikTok, X, and LinkedIn Ads. At PTMTI (A Tolaram Company), I reduced monthly Google Ads spend from $20.2K to $6.5K, saving the business ~$210K over 15 months while maintaining 2,600+ conversions/month.

I drive measurable improvements through rigorous A/B testing, keyword refinement, and audience segmentation—delivering a 59% Google Ads CPL improvement ($11.90 → $4.88) and 89% YoY CTR growth, alongside peak scaling of 3,000+ monthly conversions. I build ROAS/CPL/funnel dashboards in Looker Studio and Tableau, use PostHog and Mixpanel for product-level funnel analysis, and deploy AI-powered marketing automations (saving ~6 hrs/week), while mentoring team members and supporting freelance strategy consulting.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

PTMTI

Jan 2025 - Present (1 year 5 months)

Managed Google Ads as the primary acquisition channel, reducing monthly spend from $20.2K to $6.5K (saving ~$210K over 15 months) while maintaining 2,600+ conversions/month. Improved Google Ads CPL by 59% ($11.90 to $4.88) through A/B testing, audience segmentation, and campaign optimization across Performance Max, Demand Gen, and Lead Capture.

Google Ads Meta Ads Lead Generation Conversion Tracking A B Testing CRO Looker Studio Tableau PostHog

Current

Digital Marketing Manager

Current

PTMTI (A Tolaram Company)

Jan 2025 - Present (1 year 5 months)

Managed Google Ads as the primary acquisition channel, reducing monthly spend from $20.2K to $6.5K (~$210K saved over 15 months) while maintaining 2,600+ conversions/month. Improved Google Ads CPL by 59% ($11.90 to $4.88) through A/B testing, keyword refinement, and audience segmentation; built Looker Studio/Tableau dashboards and used PostHog/Mixpanel for funnel analysis.

Google Ads Meta Ads Manager LinkedIn Ads Conversion Tracking A B Testing CRO Looker Studio Tableau

Digital Marketing Intern

Clipwise.AI

Mar 2024 - Jun 2024 (3 months)

Ran multi-channel outbound and marketing campaigns by contacting 1,000+ leads via Instantly and converting 50+ prospects; awarded highest performance bonus in Month 1. Optimized YouTube community growth and B2B lead generation, and improved engagement metrics by testing creatives and analyzing KPIs in Excel.

Lead Generation Instantly Email Marketing YouTube Growth A B Testing KPI Analysis Excel Campaigns B2B Marketing

Marketing Intern

SalDots Academy

Jan 2022 - Present (4 years 5 months)

Generated pipeline leads for a consulting firm using targeted LinkedIn outreach and email campaigns. Supported marketing initiatives that contributed to increased enrolment inquiries and improved brand visibility.

Lead Generation Email Campaigns Marketing Support KPI Tracking CRM Content Promotion

Digital Marketing Intern

CPHK – Centre for Public Health Kinetics

Jan 2021 - Present (5 years 5 months)

Created digital content (blogs, infographics, and social posts) to drive public health awareness and community engagement. Managed social media scheduling and tracked analytics to improve organic reach and audience interaction.

Content Creation Analytics Public Health Messaging Infographics Blog Writing Audience Engagement Digital Campaigns

Digital Marketing Intern

CPHK

Jan 2021 - Present (5 years 5 months)

Created digital content (blogs, infographics, and social posts) to drive public health awareness and community engagement. Managed social media scheduling, tracked analytics to improve organic reach, and collaborated with internal teams to align content with communication objectives.