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Saurabhh Kumar

@saurabhkumar15

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Performance marketing expert with 7+ years driving qualified leads and lower CPL through Meta, Google, and CRO.

India

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What I'm looking for

I’m looking for a performance marketing role where I can own Meta/Google growth, run CRO and experimentation, and collaborate with Sales/CRM teams to scale qualified leads with measurable ROI.

I’m a performance marketing expert with 7+ years of experience scaling growth through Meta Ads, Google Ads, Performance Max, LinkedIn Marketing, email marketing, and marketing automation. I focus on generating qualified demand, improving conversion performance, and turning campaign data into actions that move business results.

Across automotive, B2B, events, and e-commerce, I’ve generated 10,000+ qualified leads, reduced CPL by 30%, and improved conversion rates by 30%. I’ve also improved email open rates from 18% to 34%, increased website conversions by 30%, and built a proven testing mindset using A/B testing, retargeting, and audience segmentation.

In my roles, I’ve managed budgets and KPIs, optimized campaigns for lead quality and ROI, and partnered with Sales and CRM/lead-nurturing stakeholders to strengthen revenue outcomes. I bring hands-on experience across lead generation, demand generation, analytics & reporting, and marketing automation—so teams can scale confidently with measurable impact.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Himgiri Group

Oct 2024 - Nov 2025 (1 year 1 month)

Managed and optimized Meta Ads, Google Ads, and Performance Max campaigns to drive qualified automotive leads and maximize ROI. Reduced CPL by 30% through audience segmentation, retargeting, and campaign optimization and reported KPI performance to senior management.

Meta Ads Google Ads Performance Max Audience Segmentation Retargeting Campaign Optimization Lead Generation Budget Management KPI Tracking Analytics Reporting Conversion Rate Optimization (CRO)

Social Media Manager

Assist4you

Sep 2022 - Sep 2024 (2 years)

Generated 1,200+ qualified B2B leads through LinkedIn outreach, email marketing, and marketing automation. Optimized Meta Ads with targeting, retargeting, and A/B testing, improved email open rates and conversions, and supported YouTube channel growth using SEO and content strategy while leading a social media team.

LinkedIn marketing Email Marketing Marketing Automation Meta Ads Targeting Retargeting A B Testing Conversion Rate Optimization (CRO)YouTube SEO Content Strategy Team Leadership

Social Media Executive

SEO Discovery

Sep 2019 - Sep 2022 (3 years)

Managed organic and paid social media marketing across Facebook, Instagram, LinkedIn, and YouTube to increase reach, engagement, and lead generation. Conducted competitor research and campaign performance analysis and built LinkedIn personal branding strategies for B2B lead generation.

Facebook Marketing Instagram Marketing LinkedIn marketing YouTube Marketing Organic Social Media Paid Social Media Lead Generation Audience Targeting Competitor Research Campaign Analysis Personal Branding

Performance Marketing Executive

Netforth Tech

Feb 2019 - Sep 2019 (7 months)

Generated B2B leads through LinkedIn marketing, email outreach, and marketing automation. Planned and optimized Google Ads campaigns using keyword research, A/B testing, and conversion tracking and improved online visibility by managing GoodFirms and Clutch profiles.

LinkedIn marketing Marketing Automation Google Ads Keyword Research A B Testing Conversion Tracking Conversion Optimization Clutch Profile Management

Email Marketing Executive

Hatch Hives

Aug 2018 - Feb 2019 (6 months)

Executed email marketing campaigns using Mailchimp and Klaviyo and monitored performance metrics such as open rates, CTR, conversions, and bounce rates. Managed end-to-end dropshipping operations through AliExpress alongside email campaign work.

Email Marketing Mailchimp Klaviyo CTR Dropshipping AliExpress Operations