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SAMRAT SAURAV BORA

@samratsauravbora

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Senior performance marketing specialist driving full-funnel growth through data-driven paid acquisition.

India

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What I'm looking for

I’m looking for a high-ownership role in paid media where I can run full-funnel Google/Meta/LinkedIn strategy, deepen GA4/GTM measurement, and continuously optimize with A/B tests and CRO to scale efficient acquisition and qualified pipeline.

I’m a Performance Marketing Specialist with 8+ years of experience in digital strategy and paid acquisition, with 4+ years managing and optimizing multi-channel campaigns across Google, Meta, and LinkedIn. I’ve worked with EdTech and direct-response brands across India, DACH, UAE, North America, and Australia, focused on turning data into scalable growth.

In my roles, I’ve managed €80K+ monthly paid media budgets and consistently improved ROAS (2.8x+ average), reduced CAC, and scaled qualified leads through full-funnel strategy. I’ve delivered measurable outcomes like a 20% ROAS improvement, exceeding 2.5x benchmark in 85%+ of campaigns, and $150K+ revenue for EdTech clients while maintaining blended CAC below $120.

I’m especially strong in measurement and optimization: I’ve built end-to-end GA4 + GTM conversion tracking and testing frameworks to improve attribution and weekly insights. From audience segmentation and keyword planning to bid management, ad copy, and post-click CRO input, I lead structured tests and account restructures that improve CTR, Quality Score, and conversion performance.

Experience

Work history, roles, and key accomplishments

Current

Google Paid Ads & Growth Spec

Current

Growth Marketing Team (GMT)

Apr 2026 - Present (3 months)

Scaled Google Search, Performance Max, Shopping, and Display campaigns for high-growth EdTech clients across North America and Australia while managing revenue and CAC efficiency. Restructured account structure, ran RSA/A-B tests, and applied tROAS/Maximize Conversions bidding with audience segmentation and client reporting.

Google Ads Google Search Performance Max Shopping Campaigns Audience Segmentation Remarketing Custom Intent RSA Testing TROAS Maximize Conversions Bidding A B Testing YoY MoM Reporting

Paid Media Executive

OMSA Consulting Pros Pvt. Ltd.

Sep 2024 - Mar 2026 (1 year 6 months)

Independently managed €80K monthly budgets across Google and Meta for DACH and UAE clients, owning full-funnel paid media strategy from planning through post-click optimization. Built GA4 + GTM tracking infrastructure and used continuous testing and bid management to improve target ROAS.

Google Ads Google Search Performance Max Shopping Display Meta Ads Audience Segmentation A B Testing Bid Management Ad Copy Optimization GA4 GTM ROAS

Freelance Performance Marketing

Self-Employed

Aug 2023 - Aug 2024 (1 year)

Provided campaign audits, tracking implementations, and optimization strategies for select EdTech and eCommerce projects. Focused on advanced Google Ads capabilities and AI-powered analytics to improve paid performance.

Campaign Audits Tracking Implementation Optimization Advanced Google Ads Features

Marketing Executive

InstaPreps AI by Betr Tech Pvt. Ltd.

Apr 2020 - Aug 2023 (3 years 4 months)

Owned paid media strategy across Google, Meta, and LinkedIn for an AI-powered EdTech platform in India in partnership with the CMO. Led lead generation funnel building and campaign execution for international Mathematics & Physics Olympiads, including conversion rate optimization and retention improvements.

Paid Media & Strategy Google Ads Meta Ads LinkedIn Ads Audience Targeting Conversion Rate Optimization Retention

Marketing Lead

7 Classes by Betr Tech Pvt. Ltd.

Apr 2018 - Mar 2020 (1 year 11 months)

Directed Google, Facebook, and Instagram campaigns and improved MQL performance through A/B testing and keyword optimization. Produced analytics-driven reports that supported an increase in sales conversion.

Google Ads A B Testing Marketing Analytics Reporting

Content Developer & Digital Mktg

Betr Tech Pvt. Ltd.

Aug 2017 - Mar 2018 (7 months)

Built content strategy and created assets across blogs, social channels, and email to support subsequent performance marketing efforts. Helped establish the content foundation for growth marketing campaigns.

Content Strategy Blog Social Media Content Email Marketing

Administrative & Operations Executive

EY GDS

Jan 2017 - Jul 2017 (6 months)

Developed core process and stakeholder management skills in a global delivery environment at EY GDS. Supported administrative and operations activities as part of the delivery team.

Process Development Stakeholder Management Administrative Operations Global Delivery Support