Open to opportunities

Ananya Jhabak

@ananyajhabak

4+ Years of Ccaling Acquisition, Conversion & Revenue Growth Across Paid Media & E-commerce in Global Markets | Meta Ads, Google Ads & Tiktok Ads

India

Message

What I'm looking for

I’m looking for a growth role where I can own full-funnel acquisition and CRO, run A/B testing and experimentation systems, and partner with creative and marketplace teams to scale measurable revenue globally.

I’m a Growth Marketing Manager with 4+ years of global experience driving user acquisition, conversion optimization, and revenue growth across E-commerce, FinTech, Healthcare, and EdTech. I manage $9M+ annualized paid media spend across Meta and Google, scaling acquisition efficiency through experimentation frameworks, creative testing, and funnel optimization.

In my current role, I drive 83%+ YoY growth by scaling flagship wellness products by 120% within 10 months, and I increased website CVR by 16% to 2.9% using landing page optimization, funnel restructuring, and continuous A/B testing. I also optimized Google Merchant Center across the US, UK, Canada, and Australia, and scaled revenue to $1.69M annually (+68% YoY) while maintaining 1.9x–2.5x ROAS. Earlier roles strengthened my full-funnel acquisition approach—reducing CPL by 30% and CAC by 10% within 3 months—and I’ve built CRM/lifecycle systems and mentored junior marketers to improve onboarding, retention, and performance analysis.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Ghc

May 2025 - Present (1 year 1 month)

Manage $9M+ annualized paid media spend across Meta and Google, driving 83%+ YoY business growth through acquisition scaling and conversion optimization. Scaled two flagship wellness products by 120% in 10 months and increased website CVR by 16% to 2.9% via landing page optimization, funnel restructuring, and continuous A/B testing.

Paid Media Meta Ads Google Ads Conversion Rate Optimization (CRO)A B Testing Funnel Optimization Google Merchant Center Affiliate Marketing

Performance Marketing Executive

Salt

Apr 2024 - Feb 2025 (10 months)

Owned acquisition strategy for an inward remittance platform across B2B and B2C, driving full-funnel growth via Google Ads and LinkedIn. Reduced CPL by 30% and CAC by 10% within 3 months through experimentation, campaign restructuring, and funnel optimization, while generating 200+ qualified leads.

Performance Marketing Google Ads LinkedIn Ads Experimentation Campaign Restructuring Funnel Optimization Lead Generation CRM Lifecycle Marketing

Digital Marketing Executive

First Launch

Sep 2022 - Mar 2024 (1 year 6 months)

Led growth and acquisition strategy across FinTech, Healthcare, and EdTech portfolios through paid and organic channels. Delivered 2x ROI on healthcare acquisition campaigns, drove 2M+ targeted reach in one week for new clients, and increased organic traffic by 50% via SEO and CRO initiatives.

Growth Marketing Paid Media SEO Strategy Conversion Rate Optimization (CRO)Strategic Targeting Funnel Optimization Lifecycle Marketing

Digital Marketing Executive

MedikOE

Mar 2020 - Jun 2022 (2 years 3 months)

Built SEO strategy across 160+ healthcare websites, improving organic visibility and search-driven traffic at scale. Executed lifecycle and email marketing campaigns to improve engagement, retention, and reactivation metrics, collaborating with content and growth teams to scale digital properties.

SEO Strategy Content & Growth Collaboration Email Marketing Lifecycle Marketing Retention Reactivation Campaigns performance reporting Website Traffic Growth