alisha threja

I’m a performance marketing leader with 3.5+ years of experience managing $1M+ in monthly ad spend across 100+ D2C and lead-generation clients. I use data-led strategy, creative testing, and AI-enabled workflows to consistently improve outcomes.

In my current role as Strategy Manager – Paid Social, I’ve driven up to 5x ROI improvement by optimizing cost-per-acquisition across leads, revenue, and app-install objectives. I plan and execute paid social across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Twitter, with working knowledge of Google Ads to maintain platform best practices.

I lead and mentor a team of 10 performance marketers, focusing on campaign execution, quality control, and professional development. I also integrate AI tools into daily workflows to automate recurring tasks and speed up reporting and account analysis.

Beyond execution, I support the end-to-end build of an in-house AI tool for client reporting, performance analysis, creative research, and competitor research. Earlier, I owned marketing and sales activity for 10 medical colleges across Haryana, running social campaigns via WhatsApp and Telegram to build adoption and engagement.