Open to opportunities

Kajal Rathi

@kajalrathi

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Performance marketing expert driving qualified leads with Meta and Google Ads.

India

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What I'm looking for

I’m looking for a performance marketing role where I can drive qualified leads, improve CPL/CVR with A/B testing and automation, and partner with Sales/CRM to deliver measurable business growth.

I’m a performance marketing expert with 7+ years of experience managing Meta Ads, Google Ads, Performance Max, LinkedIn Marketing, email marketing, and marketing automation campaigns. I’ve delivered 10,000+ qualified leads, reducing CPL by 30% and improving conversion rates by 30% across automotive, B2B, events, and e-commerce.

In recent roles, I’ve optimized and scaled campaigns using audience segmentation, retargeting, A/B testing, KPI tracking, and budget management—presenting performance insights to senior leadership. I also strengthen lead nurturing by collaborating with Sales/CRM teams, and I build conversion-focused execution that lifts email engagement (open rates 18% to 34%) and website conversions (up to 30%).

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Himgiri Group

Oct 2024 - Nov 2025 (1 year 1 month)

Managed and optimized Meta Ads, Google Ads, and Performance Max campaigns to drive qualified automotive leads and maximize ROI. Reduced CPL by 30% through audience segmentation, retargeting, and campaign optimization, while executing remarketing and promotional campaigns and reporting KPIs and budgets.

Meta Ads Google Ads Performance Max Audience Segmentation Retargeting Campaign Optimization Lead Generation KPI Tracking Budget Management Marketing Analytics

Social Media Manager

Assist4you

Sep 2022 - Sep 2024 (2 years)

Drove B2B lead generation through LinkedIn outreach, email marketing, and marketing automation. Optimized Meta Ads using targeting, retargeting, and A/B testing, improved email open rates from 18% to 34% and increased website conversions by 30%, and led social media execution including YouTube channel optimization.

LinkedIn marketing Email Marketing Marketing Automation Meta Ads Audience Targeting Retargeting A B Testing Conversion Rate Optimization YouTube SEO Content Strategy Team Leadership

Social Media Executive

SEO Discovery

Sep 2019 - Sep 2022 (3 years)

Managed organic and paid social media marketing across Facebook, Instagram, LinkedIn, and YouTube to improve reach, engagement, and lead generation. Conducted competitor research and performance analysis and developed LinkedIn personal branding strategies for B2B lead generation.

Social Media Marketing Facebook Instagram LinkedIn YouTube Organic Marketing Paid Marketing Lead Generation Personal Branding Competitor Research

Performance Marketing Executive

Netforth Tech

Feb 2019 - Sep 2019 (7 months)

Generated B2B leads through LinkedIn marketing, email outreach, and marketing automation. Planned and optimized Google Ads campaigns using keyword research, A/B testing, and conversion tracking, and managed GoodFirms and Clutch profiles to improve online visibility.

LinkedIn marketing Marketing Automation Google Ads Keyword Research A B Testing Conversion Tracking Clutch Profile Management Lead Generation

Email Marketing Executive

Hatch Hives

Aug 2018 - Feb 2019 (6 months)

Executed email marketing campaigns using Mailchimp and Klaviyo and monitored performance across open rates, CTR, conversions, and bounce rates. Managed end-to-end dropshipping operations through AliExpress.