Open to opportunities

Adeline Peng

@adelinepeng

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Versatile Client Success and Marketing Strategist with a passion for impact.

Malaysia

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth, where I can leverage my skills to drive impactful marketing strategies and enhance client success.

I am a versatile Client Success and Marketing Strategist with 6 years of experience and a passion for marketing operations, project management, and tech-driven impact. My career has been dedicated to simplifying complexity, scaling systems, and driving purposeful work that creates real social and environmental value.

Experience

Work history, roles, and key accomplishments

Client Success & Marketing Manager

Lumitics

Jan 2024 - Dec 2025 (1 year 11 months)

Managed the complete client success lifecycle for MENA clients using a flagship food waste tracking solution, driving over 90% adoption and strong renewal pipeline. Conducted monthly performance reviews, analyzed usage data, and presented insights to improve customer ROI, while acting as the main liaison between product, operations, and clients. Led awareness campaigns and supported marketing exec

Client Success SaaS Customer Relationship Management Data Analysis Upselling Marketing Execution Process Improvement Stakeholder Management

Senior Marketing Executive, Integrated & Regional Marketing

AirAsia

Jan 2021 - Dec 2023 (2 years 11 months)

Coordinated regional go-to-market campaigns, aligning with local markets to consistently meet over 75% of revenue targets. Led regional campaign activations, such as Head in the Clouds 2022, which contributed to 16% of monthly revenue. Liaised with media agencies and CRM teams to launch brand initiatives across digital, ATL, and BTL channels, analyzing campaign metrics for strategic insights and p

Go To Market Marketing Campaign Management CRM Digital Marketing Performance Analysis Media Relations Revenue

E-commerce Project Lead

IKEA Southeast Asia & Mexico

Jan 2020 - Dec 2021 (1 year 11 months)

Successfully launched IKEA’s first and largest e-commerce presence in the Philippines, contributing 25% additional revenue ahead of physical store opening. Supported content rollout of over 2,000 product pages using Agile methodology and SEO optimization, resulting in 3 million website visits and 18,000+ targeted orders. Mentored team members, coordinated with global stakeholders, and ensured full

Project Management Agile Methodology SEO Optimization Content Management Customer Experience Mentoring

Digital Marketing Executive

Smobble

Jan 2019 - Dec 2020 (1 year 11 months)

Built digital funnels, landing pages, and membership sites using ClickFunnels and WordPress. Supported live program delivery, community engagement, and participant feedback loops. Developed automation processes and streamlined internal product workflows using Zapier.

Digital Marketing Landing Pages WordPress Clickfunnels Marketing Automation Zapier Community Engagement Workflow Optimization

Festival Ambassador

Exeter Festival of Southwest Food & Drink

Jan 2018 - Dec 2018 (11 months)

Managed guest check-ins and ticket validation for a large-scale food and drink festival featuring over 100 stalls. Oversaw VIP and prepaid guest services, providing clear guidance on access types.

Event Management Customer Service Ticket Validation Guest Service Communication Problem Solving

Volunteer

CIMB Foundation

Jan 2017 - Dec 2017 (11 months)

Supported a national unity initiative celebrating Malaysian diversity during Malaysia Day. Distributed refreshments to hundreds of participants and ensured smooth on-ground engagement.

Community Engagement Logistics Coordination Public Relations Teamwork On Ground Engagement

Education

Degrees, certifications, and relevant coursework

University of Exeter

Bachelor of Science, Business Economics

Grade: Second-class Honours (Lower Division)

Activities and societies: Festival Ambassador - Exeter Student Volunteer, Exeter Festival of Southwest Food & Drink (2018). Managed guest check-ins and ticket validation for a large-scale food and drink festival featuring 100+ stalls. Oversaw VIP and prepaid guest services and provided clear guidance on access types.

Completed a comprehensive curriculum in Business Economics, focusing on economic principles and their application in business contexts. Gained foundational knowledge in areas relevant to business decision-making and market analysis.