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Jeffrey Lim

@jeffreylim

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Growth Marketing Executive at Vircle, delivering fintech campaigns and filling Vircle Academy’s merchant categories.

Malaysia

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At Vircle, I own campaign execution as the sole marketing contributor, coordinating timelines, approvals and handovers with engineering and design. I planned go-to-market campaigns for prepaid cards and an education marketplace, including launch concepts, copy and creative for children's QR payments with parental controls.

I developed email campaigns in Stripo and Brevo, and used customer interviews and marketing experiments to inform product and marketing decisions. I also filled the planned merchant categories for Vircle Academy through partner sourcing, pitching and onboarding, and coordinated campaigns with CelcomDigi for Vircle Club.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Executive

Current

Vircle

Mar 2024 - Present (2 years 7 months)

Owned campaign execution as the sole marketing contributor, coordinating timelines and approvals with engineering and design. Planned go-to-market campaigns for prepaid cards and an education marketplace, and developed email campaigns for 90,000 contacts.

Campaign Planning Email Marketing Stripo Brevo Meta Ads Manager Wix Customer Research Partner Acquisition Influencer Marketing Project Coordination

Associate Consultant

TRIIIO Recruitment

Jan 2023 - Aug 2023 (7 months)

Managed recruitment client accounts and translated hiring requirements into IT candidate searches. Matched IT professionals to vacancies and advised candidates on salary benchmarks and compensation negotiations.

Recruitment Client Management Candidate Sourcing Salary Benchmarking Negotiation

Intern, Human Inc Academy

Human Inc

Apr 2022 - Oct 2022 (6 months)

Applied design thinking to develop a marketing campaign that generated sign-ups 250% above target. Managed a week-long Agile Ways of Working event for insurance C-suite executives.

Design Thinking Marketing Campaigns Agile Event Management Client Communication

Education

Degrees, certifications, and relevant coursework

University of Malaya-Wales

Bachelor of Science, Psychology

Grade: CGPA: 3.50

Activities and societies: Dean's List 2021

Bachelor of Science in Psychology from the University of Malaya-Wales, completed in October 2022 with a CGPA of 3.50 and Dean's List recognition in 2021.