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Praveena Nair User

@praveenanairuser

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Results-driven Network Growth Manager with expertise in campaign management.

Malaysia

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and continuous growth.

I am a results-driven Network Growth Manager with over 17 years of diverse experience in campaign management, customer engagement, and project execution within the e-invoicing and digital services sectors. My commitment to driving business success is evident in my specialization in executing large-scale onboarding campaigns and analyzing performance metrics to ensure seamless project delivery.

At Tradeshift, I built, launched, and managed email marketing campaigns for global clients, leading end-to-end planning and execution of campaign launches. My strong expertise in Marketo and performance analytics has enabled me to optimize digital campaigns, enhance engagement rates, and improve overall campaign effectiveness. I have a proven track record of implementing strategic adjustments and managing global onboarding campaigns that align with organizational goals.

With a solid foundation in project management and customer support operations, I utilize data-driven insights for continuous improvement initiatives. I thrive in cross-functional team environments, serving as the primary liaison for customers and internal teams throughout the campaign lifecycle. My ability to provide actionable insights and prepare comprehensive campaign reports has been instrumental in driving organizational growth.

Experience

Work history, roles, and key accomplishments

Current

Network Growth Manager

Current

Tradeshift Sdn Bhd

May 2019 - Present (6 years 1 month)

Built, launched, and managed email and onboarding email marketing campaigns on the Tradeshift Platform for global clients. Led end-to-end planning and execution of campaign launches, including supplier data loading and validation.

Marketo Email Marketing Lead Nurturing Performance Analytics Stakeholder Management

Support Advocate

Tradeshift Sdn Bhd

Jan 2018 - Present (7 years 5 months)

Contributed to the change and release management process, delivering new services to customers. Participated in a team working within the service and incident/problem management process.

Change Management Release Management Service Management Incident Management Problem Management

Recruiter

Freelance

Feb 2016 - Present (9 years 4 months)

Compiled and produced qualified candidates' information for hiring manager review and liaised between parties to coordinate formal, management interviews. Generated specific candidate pool for career opportunities through strategic placement of advertisements.

Recruitment Candidate Sourcing Interview Coordination Talent Acquisition

Talent Acquisition Manager

Orangepro Talent Acquisition Solutions Sdn Bhd

Mar 2014 - Present (11 years 3 months)

Managed the full-cycle recruitment process and assisted with both external and internal hiring efforts. Identified preferred recruitment strategies together with hiring managers.

Talent Acquisition Recruitment Strategy Sourcing

Senior Talent Acquisition Manager

Archadian Sdn Bhd

May 2012 - Present (13 years 1 month)

Arranged meetings with clients and participated in employment events such as career fairs. Managed clients' daily and monthly recruitment needs.

Client Management Performance Metrics

Customer Service

Hewlett Packard

Feb 2011 - Present (14 years 4 months)

Collaborated with the Accor Group as part of HP's project, providing exceptional support in handling customer requests, including hotel bookings and inquiries. Ensured high levels of customer satisfaction.

Customer Support Customer Service Inquiry Resolution

Senior Reservation Agent

Jetstar Airline

Feb 2009 - Present (16 years 4 months)

Expertly managed diverse customer interactions worldwide, providing exceptional assistance with flight bookings and tailored travel solutions. Ensured a smooth and positive experience for all passengers.

Customer Service

Air Asia Berhad

Oct 2006 - Present (18 years 8 months)

Delivered exceptional face-to-face customer service by efficiently managing check-in and onboarding processes for passengers. Ensured a smooth and positive experience from arrival to departure.

Customer Service Check In Processes Onboarding Passenger Assistance Problem Solving

Education

Degrees, certifications, and relevant coursework

Asia e University

Executive Master's, Business & Industrial Management (HR)

Completed an Executive Master's in Business & Industrial Management with a specialization in Human Resources. This program enhanced my strategic understanding of business operations and HR practices.

Asia e University

Executive Bachelor's, Business Management

Obtained an Executive Bachelor's in Business Management, focusing on core business principles and management strategies. This degree provided a strong foundation in various aspects of business administration.

Kulim Polytechnic

Diploma, Business Administration

Studied Business Administration, gaining foundational knowledge in business operations and administrative practices. This program equipped me with essential skills for a professional environment.