Open to opportunities

Adedokun Adedapo

@adedokunadedapo

Senior sales leader driving enterprise SaaS and distribution growth through P&L ownership and high-performance team leadership.

Nigeria

Message

What I'm looking for

I’m looking for a role where I can own end-to-end enterprise sales outcomes—P&L, forecasting, margin, and territory strategy—build high-performance teams, and grow SaaS or distribution-led revenue with data-driven execution and real accountability.

I’m a high-impact Senior Sales Leader with 15+ progressive years of measurable P&L contribution across SaaS and FMCG, consistently delivering 25–40% regional growth. I’m trusted to own the full commercial cycle—revenue forecasting, margin optimization, cost-of-sale control, and territory budget ownership—so targets don’t just get met, they get exceeded.

In my current role, I provide full commercial ownership of the B2B enterprise sales cycle for Aktuarial SaaS within the insurance brokerage sector. I grew the qualified SaaS pipeline by 80% through data-driven sales execution and strategic solution positioning, and I manage deal economics end-to-end with C-suite stakeholders while aligning software capabilities to complex client requirements.

Previously, I operated as a de facto P&L owner while managing regional distributor partner economics at RedCloud Technology (UK | Remote), where I negotiated high-value agreements and handled end-to-end sales forecasting, pipeline health reporting, and budget variance analysis—consistently exceeding quarterly growth targets. Earlier at MarketForce360, I led a 20-member field sales team to 95% quota attainment and 28% year-on-year revenue growth, while improving contribution margin by 15% through route-to-market efficiency and cost-of-sale reduction.

I’ve also built and scaled commercial engines from the ground up—at Omnibiz Africa, I established a distribution hub from zero, grew revenue by 40% in 18 months, and reactivated dormant trade accounts to unlock ₦150M monthly recurring revenue. With a strong command of CRM/KPI and data-driven decision making, I’ve built partner networks of 60+ distributors, coached teams into higher-performing roles, and consistently strengthened client retention and repeat business.

Experience

Work history, roles, and key accomplishments

Current

Senior Sales & Account Manager

Current

Idealab Software Limited (Aktuarial SaaS)

Jan 2025 - Present (1 year 6 months)

Owns the B2B enterprise sales cycle for Aktuarial SaaS, including pipeline budgeting, pricing authority, and regional revenue targets in the insurance brokerage sector. Grew qualified SaaS pipeline by 80% and manages deal economics end-to-end with C-suite stakeholders.

B2B Enterprise Sales Pipeline Management Revenue Forecasting Contract Negotiation CRM Analytics Cross Functional Collaboration Deal Qualification Enterprise Account Management

Regional Distributor Partner

RedCloud Technology

Jan 2022 - Jan 2025 (3 years)

Led regional commercial operations as a de facto P&L owner for the territory, accountable for revenue growth targets and partner economics. Managed sales forecasting, pipeline health reporting, and budget variance analysis while negotiating high-value institutional agreements.

P L Ownership Partner Economics Deal Structuring Sales Forecasting Pipeline Reporting

Regional Sales Manager

MarketForce360

Jan 2020 - Jan 2022 (2 years)

Managed a 20-member field sales team to deliver 95% team quota attainment and 28% year-on-year revenue growth against a regional revenue budget. Improved contribution margin by 15% through route-to-market efficiency analysis and cost-of-sale reduction.

Field Sales Leadership Quota Attainment Revenue Growth Management Contribution Margin Routes To Market Cost Of Sale Reduction CRM Analytics Territory Coverage Pricing Strategy Coaching And Development

Area Sales Manager

Omnibiz Africa

Jan 2018 - Jan 2020 (2 years)

Built a pioneer sales operation from zero and grew revenue by 40% in 18 months through retail onboarding and market-mapping. Managed 60+ distribution partners and reactivated dormant trade accounts to inject ₦150M monthly recurring revenue into the area’s P&L.

Retail Onboarding Market Mapping Trade Account Reactivation Territory Management

Territory Development Manager

Blue Arrow TSW (Great Brands)

Jan 2013 - Jan 2018 (5 years)

Drove sustainable territory revenue growth using strategic pricing, route optimization, and trade execution to improve territory contribution margin. Used CRM analytics and market intelligence to strengthen competitive positioning and improve sales productivity metrics.

Strategic Pricing Route Optimization Trade Execution Contribution Margin CRM Analytics Market Intelligence Positioning Sales Productivity

Sales Manager

FastForward Sports (SamrtMark Nig. Ltd)

Jan 2007 - Jan 2013 (6 years)

Served as franchise owner and major distributor for global luxury fashion and sport brands, generating over ₦350M in-store monthly sales revenue. As pioneer store manager at Palms Mall and Ikeja City Mall, increased repeat business and supported store launches for brands including Levi Jeans, Adidas, and Nike.

Retail Sales Leadership Brand Merchandising Customer Relationship Management Store Operations distribution management Sales Target Achievement Repeat Business Growth