At Meta, I advised 500+ advertisers on campaign strategy and optimization, supporting accounts managing over $2M in combined ad spend. I also implemented Meta Pixel and conversion tracking strategies.
As an independent consultant, I managed paid acquisition across Meta, TikTok, Google and YouTube. I built CRM-integrated acquisition systems and AI-assisted lead qualification and appointment booking systems that saved up to 15 hours weekly.
At TikTok via Concentrix, I supported advertisers across the MENA region with campaign performance, attribution, tracking, billing and policy issues. I diagnosed root causes, guided customers through resolutions and developed troubleshooting frameworks to improve team efficiency and consistency.

