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Márcia Furtado

@mrciafurtado

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I build high-ROAS paid social campaigns across international markets using data-driven strategy and experimentation.

Portugal

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What I'm looking for

I'm looking to lead data-driven paid social strategy, campaign experimentation, and optimization across international markets, while collaborating closely with creative and development teams.

At ADOMATIQ, I led paid social strategy and execution across Meta, TikTok, LinkedIn, and Snapchat for clients in the UK, US, Nordics, Germany, Australia, and New Zealand. I managed monthly ad spend from $5K to $50K per client, sustaining 8x ROAS with peaks of 12x.

I own pixel implementation and troubleshooting, partner with design and development teams, and use AI to accelerate onboarding, creative testing, and reporting. My approach starts with data and uses it to guide every optimization.

I've also advised small businesses and agencies on Meta Ads strategy at Teleperformance Portugal, and mentored international founder teams at European Innovation Academy on audience validation, branding, and go-to-market execution.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing Specialist

Adomatiq

Apr 2022 - Aug 2026 (4 years 4 months)

Led paid social strategy and execution across Meta, TikTok, LinkedIn, and Snapchat for international clients. Managed monthly ad spend from $5K to $50K per client, sustaining a consistent ROAS of 8x with peaks up to 12x.

Meta Ads TikTokAds LinkedIn Ads Snapchat Ads Data Analysis Campaign Optimization Creative Testing Pixel Integration AI Assisted Workflows

Facebook Marketing Expert

Teleperformance Portugal

Nov 2019 - Apr 2022 (2 years 5 months)

Consulted small business owners across the UK and Scandinavian markets on Meta/Facebook Ads strategy. Progressed to advising marketing agencies on Meta Ads strategy and best practices to drive stronger client ROAS.

Meta Ads Facebook Ads Data Analysis Campaign Optimization Customer Relationship Management

Marketing Mentor

European Innovation Academy

Jul 2024 - Present (2 years 2 months)

Guided international founder teams on identifying their real audience, shaping a clear brand, and testing marketing strategies in real time. Delivered workshops and talks on marketing, social media, and go-to-market strategy.

Mentorship Training Go To Market Strategy Marketing Strategy Social Media Branding