At Iniciativa PME Multimédia, I manage paid media strategy and campaigns for SME clients across retail, hospitality, tourism, e-commerce and professional training. I built an internal automation system that produces client strategies and commercial proposals, cutting production time from days to hours.
I set up end-to-end measurement using GA4, Google Tag Manager, Meta Pixel and Conversions API. I also build Google Ads Search campaigns, shaping keyword strategy, ad copy and bids.
Previously, at Incubeta, I managed Digital Media & Analytics projects, developed dashboards and presented monthly results. Earlier roles at Labelium and Ageas Portugal included dashboard migration and implementation, data review, platform optimisation and market analysis.
