At Creative Hub, I lead marketing strategy for 20+ B2B and B2C accounts across retail, services, construction, hospitality and professional services. I connect positioning, content, paid acquisition and conversion to commercial goals.
I direct brand identity and demand generation programmes, and plan paid media campaigns across Meta and Google. My work includes budgeting, creative direction, funnel design and performance reporting.
I introduced AI and automation workflows at Creative Hub that cut campaign production and reporting time. I also coordinate delivery across design, copy, media buying and automation while managing senior client relationships.
Before that, I managed paid acquisition campaigns and media budgets for independent clients as a freelancer. At Accenture, I analysed digital content and user-behaviour data in international operations.
