Gleb Baraniuk

I am a seasoned Senior Performance Marketing Specialist with over 11 years of experience in paid traffic advertising and digital marketing. My expertise lies in managing high-budget campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads, with monthly budgets exceeding €60,000. I pride myself on my analytical approach, utilizing data-driven strategies to optimize return on marketing investment (ROMI) and reduce cost per acquisition (CPA) and cost per order (CPO).

In my recent role as Team Lead in the Paid Traffic Department at Altermeliora, I successfully managed an in-house unit, focusing on integration and education to align with company objectives. My efforts led to a remarkable increase in median ROI of approximately 450% across multiple channels. I have a proven track record of improving marketing data accuracy and developing comprehensive performance tracking reports using Power BI, which enhances decision-making processes.

Throughout my career, I have worked on diverse B2B and B2C projects, implementing effective SEO strategies and establishing robust analytics systems. My ability to lead teams and manage projects has been instrumental in delivering successful marketing campaigns and achieving client goals. I am passionate about leveraging my skills to drive impactful marketing results.