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Gleb Baraniuk

@glebbaraniuk

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Data-Driven Growth & Performance Marketing Leader with 12+ years of experience in AdTech, SaaS, and lead generation.

Portugal

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and success.

I’m a data-driven marketing professional with over 12 years of experience leading high-budget, multi-channel campaigns across Google Ads, Meta Ads, TikTok, and programmatic platforms.
My strength lies in building scalable growth systems, optimizing ROI, and transforming fragmented marketing processes into automated, measurable operations.
In my recent role as CMO at Traforama (AdSpyglass Group), I led marketing and analytics for a self-serve AdTech platform serving 2,000+ publishers and over 1B daily impressions. I unified tracking across GA4, BigQuery, and Grafana, implemented cross-platform funnels, and improved activation and retention metrics through automation.
Previously, as Team Lead in the Paid Traffic Department at Altermeliora, I managed €60K+ monthly budgets, improving ROI by 450% and data accuracy by 20%.
I thrive in fast-moving environments where experimentation, analytics, and collaboration drive sustainable growth.

Experience

Work history, roles, and key accomplishments

Team Lead | Paid Traffic Department

Altermeliora

Sep 2023 - Dec 2024 (1 year 3 months)

Managed the in-house paid-traffic unit, focusing on integration and education to align with company objectives. Developed methods that increased median ROI by ~450% across multiple channels. Oversaw campaigns on Meta Ads and Google Ads, improving marketing data accuracy by 20% through server-side tracking.

Google Ads Meta Ads ROI Optimization Power BI

Digital Marketing Specialist

Freelance

Mar 2015 - Sep 2023 (8 years 6 months)

Worked on over 30 diverse B2B and B2C projects, optimizing paid traffic campaigns using Google Ads, Meta Ads, and Yandex Direct. Conducted SEO strategies that improved search engine rankings and established analytics systems for accurate conversion tracking.

Google Ads Meta Ads SEO Google Analytics Firebase

SEO Specialist

Fert Design

Feb 2013 - Mar 2015 (2 years 1 month)

Executed on-page and off-page optimization for 18 clients, enhancing visibility in Google and Yandex. Developed link strategies, conducted technical audits, and created keyword assignments to increase targeted traffic.

SEO Keyword Research Link Building Audit Google Search