Open to opportunities

Pedro Freitas

@pedrofreitas

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Digital marketer specializing in performance marketing strategies.

Portugal

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What I'm looking for

I seek a role that fosters creativity and collaboration, with opportunities for growth.

As a Digital Marketer with a specialization in Performance Marketing, I have developed and executed comprehensive paid media strategies across various channels, including paid search, social media, and display advertising. My experience includes managing substantial advertising budgets and optimizing campaigns to achieve performance goals, ensuring efficient spending and high-quality leads.

Throughout my career, I have collaborated with cross-functional teams to align paid media efforts with overall business objectives. I utilize data analytics tools to track campaign performance and provide actionable insights, staying up-to-date with industry trends to recommend innovative strategies. My role involves preparing detailed reports for stakeholders, ensuring clear communication and alignment on marketing strategies.

I am passionate about continuous learning and thrive in dynamic environments. I enjoy collaborating with teams to drive business growth and am committed to delivering exceptional results through data-driven marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Strategist

Current

NOS

Jan 2023 - Present (2 years 6 months)

Developed and executed comprehensive paid media strategies across multiple channels, driving increased web traffic and sales. Managed a substantial advertising budget, optimizing campaigns to meet performance goals and ensuring efficient spending and high-quality leads.

Paid Media Performance Marketing Google Ads Facebook Ads Data Analytics Campaign Optimization Lead Generation Budget Management

Performance Marketing Specialist

Bodum

Feb 2022 - Jan 2023 (11 months)

Designed, managed, and executed user acquisition campaigns across main paid media channels for 21 different countries. Monitored and optimized campaign performance to ensure set KPIs were met, tracking and reporting on performance weekly.

User Acquisition Paid Media Google Ads Facebook Ads Microsoft Ads Campaign Optimization KPI Tracking Data Analysis

PPC Manager

KuantoKusta

Mar 2020 - Jan 2021 (10 months)

Built and executed campaign strategies across key paid media platforms, optimizing regularly to maximize ROAS and drive qualified traffic. Collaborated with marketing, IT, commercial, and design teams to improve digital communication and align strategies.

PPC Paid Search Paid Social Campaign Strategy Data Analysis

Performance Marketing Specialist

PROZIS

Mar 2018 - Mar 2020 (2 years)

Managed digital campaigns with a focus on performance across multiple channels for different markets. Planned and executed actions to drive expected business results, analyzing and identifying opportunities for accelerated growth of main KPIs.

Performance Marketing Paid Search Paid Social Display Advertising Video Advertising Google Analytics KPIs

Campaign Manager

Blue Market Agency

Jan 2016 - Jan 2017 (1 year)

Developed and optimized PPC campaigns through Google Ads, Bing Ads, and Facebook Ads. Reported daily data to clients and took actions to improve relationships, focusing on traffic quality and quantity.

Google Ads Bing Ads Facebook Ads Lead Generation Data Reporting Client Relationship Management ROI Analysis Digital Marketing

Brand Ambassador

BRABBU Design Forces

Jan 2016 - Jan 2017 (1 year)

Conducted UK and Ireland market research, engaging with customers and potential customers through calls, emails, and meetings. Managed social media platforms and was responsible for content creation and team management for the London Design Agenda blog.

Market Research CRM Social Media Management Content Creation Team Management Google Analytics Database Management

Digital Marketing Trainee

MOYO Concept

Jan 2015 - Jul 2015 (6 months)

Structured and managed website content according to SEO strategy. Managed social media content and analyzed Google Analytics data.

SEO Web Content Management Social Media Management Google Analytics Content Management Digital Marketing B2C Marketing B2B Marketing Interior Design Marketing Online Presence

Education

Degrees, certifications, and relevant coursework

Instituto Português de Administração e Marketing - IPAM

Master, Marketing Management

Studied Marketing Management at Instituto Português de Administração e Marketing (IPAM). This program focused on advanced marketing strategies and management principles.

Instituto Universitário da Maia - ISMA

Bachelor, Marketing Management

Completed a Bachelor's degree in Marketing Management at Instituto Universitário da Maia (ISMA). The curriculum covered fundamental marketing concepts and practices.