Melisa Prévide
@melisaprvide
I build full-funnel paid media and lead-generation campaigns across global markets.
PortugalWhat I'm looking for
I've driven paid media strategy and lead generation across Google Ads, Meta, LinkedIn, TikTok, and programmatic for brands including La Caja Seguros, IBM, Toyota Argentina, Schneider, and 20th Century Fox.
At MG54, I managed $100k+ monthly media budgets across six channels for La Caja Seguros, delivering 29,000+ monthly conversions at an optimized blended CPA of about $90. At GSR Media, I reduced cost per lead for US dental practices from roughly $45 to $15–20 through bid strategy, audience refinement, keyword optimization, landing-page iteration, and CRM integration.
Today, I advise clients on paid media, tracking, reporting, landing-page optimization, SEO, and go-to-market execution for a social connections app. I bring 15+ years across agency, in-house, and freelance environments in LATAM, North America, and Europe.
Experience
Work history, roles, and key accomplishments
Freelance Paid Media Consultant
Self Employed
Mar 2026 - Present (5 months)
Advises clients on paid media strategy across Google Ads, Meta and TikTok, from account audits to scaling. Builds full conversion-tracking stacks and performance reporting workflows.
Education
Degrees, certifications, and relevant coursework
Universidad de Ciencias Empresariales y Sociales (UCES)
Bachelor's Degree, Advertising
Earned an Advertising Degree from Universidad de Ciencias Empresariales y Sociales (UCES) in Argentina.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Job categories
Skills
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