Aspa Pylarinou
@aspapylarinou
I’m a Meta Ads performance marketing specialist specializing in full-funnel growth for e-commerce brands and measurable ROAS.
PortugalWhat I'm looking for
I’m a Performance Marketing Specialist with 4+ years of progressive experience at a Meta Business Partner, growing from Sales Development to Consulting. I specialize in managing Meta Ads campaigns for 100+ SMB accounts per quarter, with a strong focus on e-commerce brands across budgets of €1K–€30K/month per client.
My hands-on expertise spans full-funnel strategy, audience architecture, and performance optimization. I drive continuous improvements in ROAS, CPA, and CPL by designing prospecting, retargeting, and retention strategies using CBO/ABO structures, Advantage+ campaigns, Lookalike and Custom Audiences tailored to conversion goals.
I’m deeply data-driven: I translate CTR, CPC, frequency, and other performance analysis into creative testing cycles and budget reallocation decisions. I also bring QA and leadership experience from roles that included monitoring consultation quality and mentoring junior agents, backed by an MSc in Data-Driven Marketing & Analytics and Google Skillshop certifications.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Meta Business Partner
Oct 2022 - Present (3 years 8 months)
Managed Meta Ads campaigns for 100+ SMB accounts per quarter, overseeing €1K–€30K/month budgets per client and continuously optimizing for ROAS, CPA, and CPL. Built full-funnel prospecting, retargeting, and retention strategies using CBO/ABO and Advantage+ campaigns, and translated performance insights (CTR, CPC, frequency) into creative testing and budget reallocations.
Quality Assurance Analyst
Meta Business Partner
Apr 2022 - Oct 2022 (6 months)
Monitored and evaluated the quality of Meta Ads client consultations, ensuring adherence to platform best practices and service standards. Mentored junior agents, facilitated calibration sessions, and reported QA metrics and test results to stakeholders.
Sales Development Representative
Meta Business Partner
Apr 2021 - Apr 2022 (1 year)
Prospected and onboarded new SMB clients onto Meta advertising products, managing the pipeline from outreach to close using CRM tools. Consistently met monthly sales targets while supporting conversion-focused client acquisition.
Education
Degrees, certifications, and relevant coursework
NOVA IMS (NOVA Information Management School)
Master of Science (MSc), Data-Driven Marketing & Analytics
2023 - 2025
Earned an MSc in Data-Driven Marketing & Analytics at NOVA IMS in Lisbon from 2023 to 2025.
University of West Attica
Bachelor of Science (BSc), Business Administration & Hospitality Management
2013 - 2019
Earned a BSc in Business Administration & Hospitality Management at the University of West Attica in Athens from 2013 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Portugal
GreeceSalary expectations
Social media
Job categories
Skills
Interested in hiring Aspa?
You can contact Aspa and 90k+ other talented remote workers on Himalayas.
Message AspaFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
