At Genpact, I own Google Ads and TikTok Ads strategy for MENA-region enterprise advertisers, improving average client ROI by 30%. I optimise bidding, keyword research, audience segmentation, and account structure while maintaining a testing roadmap for creatives and landing pages.
At Teleperformance, I owned Google Ads strategy across Search, Shopping, and Display for clients in European and international markets. My work improved average client ROI by 25% and reduced CPA by 35%; I also managed monthly account budgets of $10,000–$60,000 USD.
I’ve also worked at the tracking and reporting layer, implementing Google Ads, GA4, GTM, and Merchant Center setups and building reporting frameworks. My certifications include Google Ads Search, Google Analytics GA4, Meta Ads, and TikTok Academy.
