Field Marketing Manager, SLED

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Role Overview

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through in-person and digital experiences. We're seeking an experienced Field Marketing Manager specializing with experience in the SLED markets. The ideal candidate will leverage their understanding of government procurement processes and decision-making to develop targeted marketing strategies that drive engagement and conversion with the internal SLED sales team.

Key Responsibilities

• Design and execute field marketing campaigns specifically tailored to state and local government and higher-ed prospects and clients.
• Build relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns.
• Collaborate with the sales teams to align marketing initiatives with revenue goals and account-based strategies.
• Work with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities.
• Gather feedback from sales leaders and customers on public sector pain points to help inform marketing's messaging and positioning strategy.
• Track campaign performance and optimize strategies based on data-driven insights.
• Represent GitLab at industry conferences, government forums, and trade shows.
• Maintain current knowledge of government procurement trends, budgeting cycles, and purchasing protocols.
• Leverage existing relationships with Public Sector media organizations to build an aggressive field marketing strategy to build pipeline and hit KPIs.
• Present SLED Field Marketing strategy, insights and performance metrics to the SLED Advisory Board as requested by SLED Area Sales Manager.
• Work with Carahsoft and other PubSec partners to drive key events.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.

Qualifications

• 3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector.
• Proven track record in field marketing, including event management and stakeholder engagement.
• Strong understanding of government procurement processes and decision-making frameworks.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Experience with marketing automation platforms and CRM systems.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
• Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Experience with account-based marketing strategies.
• Knowledge of compliance requirements for government contracting.
• Understanding of public sector budgeting cycles and fiscal planning for the SLED market.
• Bachelor's degree in Marketing, Business, Public Administration, or related field.
• You share our values and work according to those values.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.