Open to opportunities

Zuzanna Gesla

@zuzannagesla

Message

Lifecycle Marketing Specialist at UN/COMMON, growing retention revenue through email and SMS campaigns.

Brazil

Message

At UN/COMMON, I execute email and SMS campaigns and automated flows, contributing to 84.4% year-over-year growth in retention revenue. I build and QA campaigns in Klaviyo and Attentive, and coordinate testing and launches across client accounts.

At Vivino, I executed global omnichannel campaigns and built automated customer journeys in Braze, migrating more than 100 campaigns from Simon Data. A campaign for the Rías Baixas wine region increased visits to featured wine pages by 33% and wine sales by 63%.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Specialist

Current

UN/COMMON

Jun 2026 - Present (4 months)

Executes email and SMS campaigns and automated flows in Klaviyo and Attentive, from briefs to build, QA, and launch. Manages campaign calendars, approvals, deadlines, and A/B testing across multiple accounts.

Klaviyo Attentive Email Marketing SMS Marketing A B Testing Campaign Management AI Tools

Media Enablement Specialist (Marketing + Growth)

Vivino

Apr 2023 - Jan 2026 (2 years 9 months)

Executed 250+ global omnichannel campaigns annually across CRM and paid media, driving engagement, conversions, and revenue. Built automated customer journeys in Braze, migrating 100+ campaigns from Simon Data and reducing implementation time by 30%.

Braze Simon Data Liquid Looker Segmentation A B Testing Campaign Optimization Email Marketing Paid Media Passendo Foursight Linkout

Client Success Specialist, Brand Partnerships

Vivino

Jun 2021 - Apr 2023 (1 year 10 months)

Partnered closely with 400+ global clients to plan and execute marketing campaigns, aligning on strategy, performance goals, and campaign optimization. Coordinated rollout of 250+ in-app features in 2022, including client communications and enablement materials.

Customer Relationship Management Campaign Planning Performance Optimization Dashboarding Digital Marketing Kit Social Media Marketing

Marketing & Sales Coordinator

MOEBE

Mar 2019 - Jun 2020 (1 year 3 months)

Managed relationships with 100+ global retailers, agents, and distributors, coordinating international sales and marketing initiatives. Optimized Shopify and executed email and social media campaigns, increasing website traffic by 17%.

Shopify Email Marketing Social Media Marketing E Conomic ERP Order Management Inventory Management

Sales & Marketing Intern

Kinfolk

Jan 2018 - Apr 2018 (3 months)

Contributed to e-commerce and marketing initiatives, supporting order fulfillment optimization, strengthening customer engagement, and assisting with partnership execution.

Ecommerce Marketing Order Fulfilment Customer Engagement Partnerships Social Media

PR & Marketing Intern

Polhem PR

Sep 2017 - Dec 2017 (3 months)

Supported PR and influencer marketing campaigns for Vans, Rituals, and Saucony by creating press materials and newsletters, coordinating influencer outreach, building media lists, and monitoring coverage.

PR Influencer Marketing Press Materials Newsletters Target Media Lists Coverage Monitoring Event Support

Customer Service Representative

IKEA

Oct 2012 - Jul 2016 (3 years 9 months)

Provided customer service, sales, and information management. Directed the implementation of a new product safety policy and developed strong organizational and customer service skills.

Customer Service Sales Information Management Organizational Skills