Looking for a job

Letícia Pizani

@leticiapizani

Message

Global Marketing and Communications Specialist based in Brazil.

Brazil

Message

What I'm looking for

Job opportunities in marketing, communications or digital marketing in Europe, North America or South America.

Result-oriented Marketing Professional with experience in managing global communications and in leadership roles. Expert in communication and marketing campaigns directed towards each marketing funnel stage, to enhance brand awareness, customer loyalty and increase sales .As well as being recognized for the ability to work and interact across different hierarchical levels, while cultivating a good relationship with internal and external partners.

Experience

Current

Global Marketing Communications Specialist

Current

Cargill

Feb 2023 - Present (1 year 2 months)

In global management, I have achieved the goal of producing and implementing the global marketing strategy according to the company's KPIs, generating awareness, leads and controlling the budget;Developed content and promotion across relevant communication touchpoints to ensure delivery to customers using the right mix of traditional and digital media; A 25% increase in leads in the category.

Marketing Intelligence and Communications Associate

BASF

Jan 2021 - Aug 2022 (1 year 7 months)

Developed and implemented data-driven digital marketing strategies to increase brand awareness, drive online traffic and optimize conversions, driven by the brand's engaging content on Instagram, TikTok, LinkedIn, Twitter, Facebook and Pinterest;Managed a team of over 10 employees resulting in a 97% increase in customer cases solved compared to 2020.

LATAM Marketing & Communications Associate

Cargill

Aug 2022 - Feb 2023 (6 months)

Acquired a deeper understanding of the digital footprint and behavior for each LATAM region through digital marketing campaigns. This led to more assertive digital campaigns, which generated category-first leads and contributed to business sales;Coordinated communications, digital marketing and events in the the LATAM regions, and created more than 1,000 marketing materials in Portuguese and Spani

Lead Generation Spanish English Marketing B2B Marketing Email Marketing Brand Marketing Event Marketing Sales Marketing Social Marketing Digital Marketing Content Marketing Marketing Support Organic Marketing

Digital Marketing and Communications Intern

BASF

Jul 2019 - Jan 2021 (1 year 6 months)

I have carried out A/B tests to personalize the customer experience (CRM), which resulted in a 30% increase in email opens. The study I conducted became a success story on the SalesForce website;Structured and implemented the department's first internal communication/employee experience plan, which resulted in a 175% increase in employee engagement.