I’m looking for a role where I can leverage my broad digital marketing expertise to drive business impact, applying data-driven strategies and optimizing performance across channels and the customer journey.
Looking for a job
Mirela Massinatore
@mirelamassinatore
I specialize in digital marketing and communication, with hands-on ownership of paid media, social media, CRM, and content production strategies.
BrazilWhat I'm looking for
I’m a marketing and communications professional with 10 years of experience, focused on building strategies that align with business objectives and drive brand growth. I specialize in digital marketing and communication, with hands-on ownership of paid media, social media, CRM, and content production strategies.
In my current role as a Paid Media Analyst, I manage large paid media budgets across Latin America and tailor execution to each market’s specificities. I implement full-funnel strategies from awareness to conversion, continuously analyze KPIs, and optimize performance—improving CPM and CTR while planning and executing campaigns across Google Ads, Meta Ads, TikTok Ads, Teads, Meli Ads, programmatic media, and retail media.
Previously, I strengthened execution through Bosch’s social media and CRM initiatives, including building content calendars, launching the TikTok profile, and creating tailored communication flows for email marketing and WhatsApp. I also led training and e-learning efforts via Litmos and the Digital Academy for LATAM, and I supported content production and audiovisual work for YouTube, Instagram, and Facebook—coordinating production, working with agencies, and using performance insights to refine strategy.
Experience
Work history, roles, and key accomplishments
Current
Responsible for managing a large paid media budget across Latin America, taking into account the specificities of each market; implementation of a communication strategy that that reduced CPM by R$ 1.09 and increased CTR by 0.6%. Planned and executed strategies campaigns in Social and Paid Media Ads, working directly with agencies.
Managed Bosch LATAM social media accounts and executed CRM marketing initiatives, including content calendar ownership and community engagement. Planned and launched a Bosch TikTok profile and created email and WhatsApp communication flows tailored to different customer journeys.
Managed and continuously improved Bosch University’s training platform (Litmos) in collaboration with the central team. Developed the LATAM Digital Academy and ran email marketing campaigns to drive employee engagement, tracking KPIs with LATAM instructors.
RB
Content Creation Analyst
Robert Bosch
Jan 2021 - Dec 2022 (1 year 11 months)
Coordinated the Audiovisual Studio for the Bosch Power Tools department, producing and editing content for YouTube, Instagram, and Facebook to optimize engagement. Analyzed performance and market trends, managed agency collaboration, and supported live streams and events to ensure broadcast quality and audience interaction.
RA
Digital Marketing Intern
Robert Bosch North America
Jan 2020 - Dec 2020 (11 months)
Completed an international internship in digital marketing and content production focused on e-commerce. Supported creation and production of digital marketing content to support online retail initiatives.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica de Campinas
Journalism, Social Communication
2016 - 2019
Studied Social Communication with a focus on Journalism at Pontifícia Universidade Católica de Campinas from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
BrazilAuthorized to work in
Salary expectations
0-0 USD
Social media
Job categories
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