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Larissa Andrade

@larissaandrade

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Marketing Specialist with advanced skills in Communication and Digital Marketing.

Brazil

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What I'm looking for

I seek a dynamic role that fosters innovation and allows for strategic growth.

I am a Marketing Specialist with over 7 years of diverse experience in the field, focusing on Communication and Digital Marketing. My journey has equipped me with advanced skills in creating engaging content, coordinating social media campaigns, and developing strategies for digital platforms. I thrive on innovation and am dedicated to understanding the latest market trends, always aiming to provide meaningful experiences to consumers while achieving strategic objectives for my clients.

Throughout my career, I have held various roles, including Customer Success Manager and Commercial/Marketing Manager, where I ensured the efficiency and quality of communication channels, directed task management, and supported decision-making for optimization and improvements. My experience also includes training service teams, prospecting B2B customers, and managing influencer recruitment, all while creating impactful media plans and analyzing key performance indicators.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Reset - Inteligência de Dados

Jan 2024 - Present (1 year 6 months)

As a Marketing Specialist, I design engaging content and coordinate social media campaigns. I create strategies for clients' digital platforms, work with influencers, and launch digital products, all while focusing on innovation and market trends.

Digital Marketing Content Creation Social Media Management Influencer Marketing Market Trends Strategic Planning Communication Customer Engagement

Commercial/Marketing Manager

O Doceria Framboesa

Jun 2018 - Jun 2021 (3 years)

Responsible for training the service team, prospecting B2B customers, and creating content for social networks. Managed media plans and analyzed performance metrics.

B2B Sales Training Content Creation Media Planning Performance Analysis Facebook Ads

Customer Success Manager

Estácio

Jan 2018 - Jan 2021 (3 years)

Managed customer success by ensuring efficient communication and satisfaction. Directed tasks, supported decision-making, and developed new strategies while creating reports and monitoring tools.

Customer Success Communication Task Management Strategy Development Reporting Customer Satisfaction

Strategic Operations Manager/Content Producer

Vision of the Manager

May 2015 - Feb 2017 (1 year 9 months)

Planned strategies and managed recruitment of influencers. Oversaw content management and preparation of reports while creating campaigns and ads on Facebook.