Open to opportunities

Veronica Grigoletto

@veronicagrigoletto

I help brands communicate clearly and strategically, supporting execution across digital channels. Experienced with global teams. Fluent in EN and PT.

Brazil

Message

What I'm looking for

I seek a remote or hybrid role where I can lead lead-generation and digital strategy, work cross-functionally, and drive measurable growth while growing into broader marketing leadership.

I’m a marketing and communications professional with experience supporting global remote teams across content strategy, social media, email marketing, SEO, and multi-channel campaigns. I approach marketing with a balance of strategic thinking and hands-on execution, ensuring projects are organized, intentional, and aligned with business goals.

My experience includes managing content calendars, creating copy and assets for blogs, newsletters, social campaigns, and lead generation flows, and collaborating with designers, product teams, and stakeholders. At Glass Ladder Group, I support marketing operations, content creation, lead management, brand positioning, and community-focused initiatives for an international audience.

I’m fluent in English and Portuguese and bring strong communication skills, adaptability, and attention to detail. I enjoy structured workflows, problem-solving, and transforming ideas into clear, consistent, and high-quality execution. I’m passionate about human-centered communication, health and wellness topics, and meaningful, impact-driven work.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Associate

Current

Glass Ladder Group

Jul 2025 - Present (5 months)

Lead full-funnel lead generation and multi-channel digital marketing campaigns, developing SOPs and coordinating designers and content teams to deliver qualified leads and support business growth.

Lead Generation SEO Content Marketing Campaign Management SOP Development Email Marketing Social Media Analytics

Current

AI Linguistic Trainer

Current

Aligner (via Labelbox)

Apr 2025 - Present (8 months)

Created and evaluated Portuguese and English linguistic data to train LLMs, assessed AI outputs for accuracy and bias, and participated in red-teaming to improve model reasoning.

NLP Data Annotation Labelbox Red Team Quality Assurance Linguistics Model Evaluation

Marketing Assistant

Glass Ladder Group

Jul 2024 - Jul 2025 (1 year)

Executed data-driven marketing strategies and SEO initiatives, managed multi-platform content and social media, and used AI tools to optimize content and campaign performance.

SEO Content Creation Social Media Management Marketing Automation Data Analysis AI Tools performance reporting

Response Evaluator

Welocalize

Jan 2024 - Jun 2024 (5 months)

Reviewed AI-generated outputs against Amazon quality guidelines, identified errors and inconsistencies, and provided feedback to improve model clarity and user value.

Reviews AI Linguistic Analysis Content Assessment

Sales Associate

Sacada Store

Aug 2023 - Dec 2023 (4 months)

Used CRM tools to track customer data, delivered personalized sales strategies, and consistently met or exceeded sales targets through negotiation and upselling.

CRM Sales Customer Service Upselling Negotiation Reporting Client Relationship Management

Customer Relationship Specialist

Mandacarú Caraíva Inn

Feb 2022 - Feb 2023 (1 year)

Managed inn operations including reservations, supplier coordination, and staff scheduling while implementing lead generation and sales initiatives to boost guest satisfaction.

Customer Service Team Coordination Lead Generation Sales

Customer Relationship Specialist

Tapioca Caraíva Restaurant

May 2021 - Jan 2022 (8 months)

Supervised restaurant operations and procurement, trained staff to improve service quality, and managed inventory to ensure operational efficiency.

Operations Management Staff Training Procurement Inventory Management Customer Service Menu Development

Customer Insight Analyst

SEED Digital S/A

Feb 2020 - Feb 2021 (1 year)

Analyzed retail BI data to optimize sales, products, and inventory; delivered monthly insight reports and custom dashboards for clients like Iguatemi and Arezzo to inform strategic decisions.

Business Intelligence Data Visualization SQL Dashboarding Performance Analysis

New Business Prospector

Árvore Agency

Oct 2019 - Feb 2020 (4 months)

Led project coordination and client liaison for new business, conducted market research, and prospected clients to expand the agency's portfolio.

Prospecting Market Research Project Coordination Client Management Sales Support Proposal Development

Co-Owner / Sales Manager

Flor de Jambo Confectionery

May 2017 - May 2019 (2 years)

Managed finances, staffing, and customer relationships for a retail confectionery, growing wholesale resale to four local businesses and sustaining profitability.

Small Business Management Sales Financial Management Customer Relations Operations

Social Media Intern

Cyrk Agency

Sep 2014 - Sep 2015 (1 year)

Managed SAC operations and reported daily to monthly metrics, provided customer support for brands like Havaianas, and contributed insights to campaign development.

Reporting Customer Support Community Management