Veronica Grigoletto

Lead full-funnel lead generation and multi-channel digital marketing campaigns, developing SOPs and coordinating designers and content teams to deliver qualified leads and support business growth.

Created and evaluated Portuguese and English linguistic data to train LLMs, assessed AI outputs for accuracy and bias, and participated in red-teaming to improve model reasoning.

Executed data-driven marketing strategies and SEO initiatives, managed multi-platform content and social media, and used AI tools to optimize content and campaign performance.

Reviewed AI-generated outputs against Amazon quality guidelines, identified errors and inconsistencies, and provided feedback to improve model clarity and user value.

Used CRM tools to track customer data, delivered personalized sales strategies, and consistently met or exceeded sales targets through negotiation and upselling.

Managed inn operations including reservations, supplier coordination, and staff scheduling while implementing lead generation and sales initiatives to boost guest satisfaction.

Supervised restaurant operations and procurement, trained staff to improve service quality, and managed inventory to ensure operational efficiency.

Analyzed retail BI data to optimize sales, products, and inventory; delivered monthly insight reports and custom dashboards for clients like Iguatemi and Arezzo to inform strategic decisions.

Led project coordination and client liaison for new business, conducted market research, and prospected clients to expand the agency's portfolio.

Managed finances, staffing, and customer relationships for a retail confectionery, growing wholesale resale to four local businesses and sustaining profitability.

Managed SAC operations and reported daily to monthly metrics, provided customer support for brands like Havaianas, and contributed insights to campaign development.

Produced copy for social media and promoted events, contributing to successful campaigns while supporting various agency functions.

Managed communications channels and prepared analytics reports, applying Google Analytics to deliver insights that informed marketing strategies.

Supported NGO outreach with email marketing campaigns and information clipping to increase engagement for free dental care programs.

Postgraduate Lato Sensu in Digital Communication & Business Intelligence, expected completion in 2026.

Associate Degree in Marketing with expected completion in 2026.

Bachelor's Degree in Social Communication with a focus on Advertising and Propaganda, completed in 2015.