Open to opportunities

Matheus Motta

@matheusmotta

Message

Lifecycle marketing leader crafting omnichannel CRM journeys that improve engagement, retention, and revenue.

Brazil

Message

What I'm looking for

I’m looking for a role where I can own lifecycle and CRM strategy end-to-end—designing customer journeys, leveraging Braze/Klaviyo, and partnering with stakeholders to deliver measurable growth through data-driven optimization.

I’m a seasoned lifecycle marketing professional with 7+ years of experience leading lifecycle strategy development and analysis. I build and optimize omnichannel CRM programs across email, SMS, WhatsApp, and lifecycle journeys aligned to business objectives.

In my current role, I map, design, and document customer journeys (segmentation, messaging, and campaign flows) while monitoring engagement metrics to deliver actionable performance improvements. I present strategic roadmaps and performance reporting to stakeholders, and I coordinate cross-functional, multilingual teams and clients across LATAM, North America, and Europe across technology, healthcare, education, ecommerce, NGOs, and retail.

I also bring strong project management and client ownership—acting as primary client contact, owning end-to-end relationships from onboarding to optimization, and ensuring alignment between strategy and execution. I’ve used tools like Braze, Klaviyo, SFMC, Marketo Engage, Amplitude, and analytics to guide execution, and I earned Valtech Award 2024 recognition for marketing creativity and performance.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Manager

Current

BRCG

Mar 2025 - Present (1 year 2 months)

Developed and optimized omnichannel lifecycle marketing strategies across email, SMS, WhatsApp, and CRM. Mapped customer journeys, monitored engagement metrics, and delivered performance roadmaps and recommendations to stakeholders.

Lifecycle Marketing Customer Journey Mapping Segmentation Email Marketing SMS Marketing WhatsApp Campaigns And Engagement Metrics

Senior CRM Strategy Consultant

Valtech

Sep 2023 - Mar 2025 (1 year 6 months)

Led lifecycle marketing strategy development and analysis while serving as project owner for CRM initiatives. Coordinated delivery with cross-functional teams and translated performance insights into actionable client recommendations.

Lifecycle Marketing CRM Strategy Stakeholder Management performance reporting Client Relationship Management

Digital Marketing Analyst

Rock Content

Jul 2022 - Sep 2023 (1 year 2 months)

Managed ESP and CRM projects and supported lifecycle marketing strategy development and analysis. Contributed to content marketing strategy development to align campaigns with business goals.

Lifecycle Marketing CRM Project Management Content Marketing Strategy Analytics & Insights Campaign Planning Marketing Automation

Digital Projects Assistant

Doctors Without Borders Brazil

Sep 2020 - Jul 2022 (1 year 10 months)

Supported lifecycle marketing strategy development and analysis and helped shape content marketing strategy. Assisted with CRM-related personalization and campaign development using marketing platforms.

Lifecycle Marketing Content Marketing Strategy SFMC Personalization Marketing Platforms Campaign Development Performance Insights