Open to opportunities

Vanessa Lira

@vanessalira

Message

I am a digital marketing strategist specializing in content, social media, and performance-driven B2B/B2C campaigns.

Portugal

Message

What I'm looking for

I seek a collaborative, data-driven role leading content and performance marketing for B2B/B2C brands, focusing on sales funnels, automation, and measurable growth.

I am a digital marketing professional with over seven years of experience creating content and running social media, performance campaigns, and inbound marketing for B2B and B2C audiences. I focus on content strategy, sales-funnel development, brand positioning and use tools such as Meta Ads, Google Analytics, Canva, WordPress and email marketing automation to drive measurable results.

I have led marketing teams, implemented lead-generation and marketing-automation projects, and supported commercial stakeholders to increase conversion rates and campaign performance. I bring international experience, advanced English, a proactive mindset and a results-oriented approach to collaboration and strategic execution.

Experience

Work history, roles, and key accomplishments

Current

Customer Service Advisor

Current

Concentrix

Jan 2025 - Present (9 months)

Customer service in an international environment.
Problem resolution, technical support, and relationship management with a focus on excellence.
Clear and empathetic communication, maintaining high satisfaction levels.

Customer Service Communication Skills

Social Media Specialist

The Yacht Inc

Jan 2025 - Jun 2025 (5 months)

Social media content creation
Brand repositioning
Sales action planning and metric analysis
Development of email marketing projects

Customer Service Communication Skills Social Media Social Media Marketing Social Media Strategy Instagram Marketing Automation Marketing Strategy

Marketing and Communications Supervisor

Clube Turismo

Nov 2021 - Jan 2023 (1 year 2 months)

Oversaw the marketing team at Clube Turismo, planning and executing seasonal Meta Ads and email automation campaigns that improved lead generation and conversion rates.

Social Media Management Email Marketing Meta Ads Marketing Automation Campaign Planning Analytics

Social Media Specialist

Desh Studio Hair

Jan 2021 - Dec 2021 (11 months)

Created and directed social media content and video/photo production to support in-store promotions and point-of-sale strategies for Desh Studio Hair.

Canva WordPress Campaign Planning Metrics Analysis

Marketing Analyst

Rede Menor Preço

Dec 2020 - Nov 2021 (11 months)

Planned promotional and internal marketing actions, produced and monitored online and offline content, and reported event performance across the supermarket network.